Market Research Analyst

Essity Higiene y Salud México, S.A. de C.V; Ciudad de México; Híbrido; MXN 420.000 - 640.000; Jornada completa

Descripción de la vacante

Market Research Analyst role at Essity Higiene y Salud México, S.A. de C.V. involves analyzing market, consumer, and shopper data to generate actionable insights that support business growth.

You will monitor market trends, brand performance, and share, while creating dashboards and reports to inform strategic decisions. You will lead category forecasting and contribute to enhancing the data analytics ecosystem by adopting new tools and AI-driven methodologies, collaborating with IT and external

Formación

• 4–6 years of relevant professional experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, BI or similar areas.
• Strong Power BI skills, with experience developing dashboards and data visualizations.
• Advanced English with the ability to communicate insights to stakeholders.
• Experience with Nielsen or Kantar Worldpanel is highly desirable.

Responsabilidades

• Analyze and integrate data to generate actionable insights and recommendations.
• Monitor market trends, brand performance, and market share to inform decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and other tools.
• Lead the category forecasting process and assess long-term trends and impact.
• Improve data/analytics ecosystem by introducing new methodologies and tools including AI.
• Translate complex information into clear recommendations and train colleagues on tools and data interpretation.

Conocimientos

Power BI

Advanced English

Analytical skills

Stakeholder communication

Herramientas

Nielsen

Kantar Worldpanel

Excel

Power BI

Descripción del empleo

Market Research Analyst

About the Role

As a Market Research Analyst, you will play a key role in developing a deeper understanding of the market, consumers, and shoppers. You will combine information from different sources, including Nielsen and Kantar Worldpanel, to monitor market dynamics, evaluate brand performance, and generate insights that support strategic and commercial decision-making.

You will also contribute to research projects, reporting and visualization capabilities, and the implementation of new tools and methodologies, working closely with internal teams and external partners.

What You Will Do

• Analyze and integrate market, consumer, shopper, and internal data to generate actionable insights and recommendations that support business growth.
• Monitor market trends, brand performance, and market share to identify opportunities and inform strategic decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and other analytical tools.
• Lead the category forecasting process, assessing long-term trends and their potential impact on the business.
• Improve the data and analytics ecosystem by introducing new methodologies, tools, and technologies, including AI, in collaboration with IT and external partners.
• Enable data-driven decision-making by translating complex information into clear recommendations and training colleagues on tools and data interpretation

Who You Are

• You have 4–6 years of relevant professional experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, Business Intelligence, or similar areas.
• You have strong Power BI skills, with experience developing dashboards, reports, and meaningful data visualizations.
• You have an advanced level of English, with the ability to communicate insights and recommendations effectively to different stakeholders.
• You have strong analytical and problem-solving skills and are comfortable working with complex datasets and business questions.
• Experience working with Nielsen, Kantar Worldpanel, or comparable market intelligence tools is highly desirable.
• You have strong communication and stakeholder management skills and are comfortable collaborating across functions.
• You are proactive, curious, detail-oriented, and able to work autonomously.
• Experience managing external research or data partners and supporting the implementation of new analytical tools or methodologies is desirable.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

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