Market Insights & Growth Analyst

Essity Higiene y Salud México, S.A. de C.V; Ciudad de México; Híbrido; MXN 420.000 - 640.000; Jornada completa

Descripción de la vacante

Market Research Analyst role at Essity Higiene y Salud México, S.A. de C.V. involves analyzing market, consumer, and shopper data to generate actionable insights that support business growth.

You will monitor market trends, brand performance, and share, while creating dashboards and reports to inform strategic decisions. You will lead category forecasting and contribute to enhancing the data analytics ecosystem by adopting new tools and AI-driven methodologies, collaborating with IT and external

Formación

• 4–6 years of relevant professional experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, BI or similar areas.
• Strong Power BI skills, with experience developing dashboards and data visualizations.
• Advanced English with the ability to communicate insights to stakeholders.
• Experience with Nielsen or Kantar Worldpanel is highly desirable.

Responsabilidades

• Analyze and integrate data to generate actionable insights and recommendations.
• Monitor market trends, brand performance, and market share to inform decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and other tools.
• Lead the category forecasting process and assess long-term trends and impact.
• Improve data/analytics ecosystem by introducing new methodologies and tools including AI.
• Translate complex information into clear recommendations and train colleagues on tools and data interpretation.

Conocimientos

Power BI

Advanced English

Analytical skills

Stakeholder communication

Herramientas

Nielsen

Kantar Worldpanel

Excel

Power BI

Descripción del empleo

Market Research Analyst role at Essity Higiene y Salud México, S.A. de C.V. involves analyzing market, consumer, and shopper data to generate actionable insights that support business growth.

You will monitor market trends, brand performance, and share, while creating dashboards and reports to inform strategic decisions. You will lead category forecasting and contribute to enhancing the data analytics ecosystem by adopting new tools and AI-driven methodologies, collaborating with IT and external