Market Researcher

IDC Colombia; México; Híbrido; MXN 480.000 - 720.000; Jornada completa

Descripción de la vacante

IDC seeks a market researcher to join our IT market intelligence team. You will conduct in‑depth research, track industry developments, and collaborate with SMEs to produce client deliverables.

You will synthesize data into actionable insights, contribute to written studies and presentations, and explore AI tools to enhance productivity in a fast‑paced, global environment. Hybrid work is supported with two days in the office.

Formación

• Bachelor’s degree required in business, economics, MIS, or related field.
• 2–3 years in market research, consulting, or analysis in IT sector.
• Experience in market intelligence or competitive intelligence preferred.
• Excellent written and verbal communication skills.
• Ability to manage multiple assignments and meet tight deadlines.
• Familiarity with AI tools and basic scripting/low‑code platforms a plus.

Responsabilidades

• Conduct in‑depth research into IT markets and their impact on industries.
• Track IT developments to report on market shifts, patterns, and anomalies.
• Collaborate with SMEs to achieve research goals and deliverables efficiently.
• Synthesize data into information and insights for client content components.
• Contribute to writing research studies and presentations.
• Leverage AI to design, test, and refine prompts and skills.
• Identify opportunities to apply AI and automation across workflows.

Conocimientos

Analytical skills

Strong written and verbal

AI tooling proficiency

Microsoft Word/Excel/PowerPoint

Hybrid/global collaboration

Educación

Bachelor’s degree in business, economics, or related field

Herramientas

Claude

Gemini

ChatGPT

Excel

PowerPoint

Descripción del empleo

Overview

About the Role & Team IDC, a global leader in technology market intelligence, is seeking a market researcher to join our team. This role requires a mix of analytical abilities, attention to detail, proficiency in research methodologies, and excellent communication skills to convey complex information effectively. The market researcher will play a crucial role in interpreting data, staying abreast of IT market trends and events, supporting their team through in-depth research, and collaborating to meet research objectives. The market researcher will support the authorship and delivery of IDC’s market intelligence products and services in a rapidly evolving information technology landscape. The role will focus on utilizing the latest market research methodologies and AI tools to uncover relevant data from internal and external sources and synthesizing it into client deliverables.

What You’ll Do

• Support IDC’s market research agenda by conducting in-depth research into IT markets and their impact on industries.
• Track, monitor, and identify IT industry developments to identify and report on market shifts, patterns, and anomalies.
• Collaborate with internal technology market, industry, and primary research subject matter experts to achieve research goals and produce deliverables efficiently.
• Participate in ongoing professional development and continuous team knowledge creation and sharing.
• Synthesize raw data into information and meaningful insights and deliver tailored content components and assets that address key business requirements.
• Contribute to the creation of written research studies and presentations.
• Leverage AI by designing, testing, and continuously refining prompts and skills to augment IDC’s market intelligence production processes.
• Identify opportunities to apply AI and automation across the market intelligence production workflow to impact measurable productivity gains.

What You Bring

• Bachelor’s degree required (business, economics, management information systems, technology marketing, product management, or related field).
• 2-3 years of experience in market research, consulting, or analysis, ideally in the information technology sector, with demonstrated ability to write research content.
• Previous experience in roles such as market intelligence or competitive intelligence is preferred.
• Outstanding written and strong verbal communication skills.
• Proven ability to manage multiple assignments and meet tight deadlines.
• Strong interpersonal skills and flexibility to work both independently and collaboratively in a fast-paced, global environment.
• Demonstrated hands‑on experience with AI tools such as Claude, Gemini, ChatGPT, or other similar tools, including creation of skills, ongoing prompt management, and occasional use of coding assistants; as well as an understanding of the benefits and shortcomings of such tools.
• Experience with office productivity tools such as Microsoft Word, Excel, and PowerPoint.
• Intellectual curiosity, willingness to learn new market research methods and tools, an analytical mindset, and interest in technology markets and their impact across industries and use cases.
• Professional proficiency in spoken and written English
• Hybrid job, 2 days per week at the office.

Preferred Attributes

• Experience working with or for technology vendors, IT distributors, or in a market research/consulting firm.
• Knowledge of business models, go‑to‑market strategies, and technology adoption patterns in enterprise IT.
• A problem solver with flexibility to adapt to rapidly changing and evolving market dynamics.
• Familiarity with basic scripting, low‑code/no‑code automation platforms, or API‑based integrations.

Why This Role Stands Out At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high‑caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long‑term career development with a globally respected brand.

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.

If this role relocates to a different country, the salary range will be updated to reflect that country's range, rather than a currency conversion of the original range.