Market Research Analyst

Essity; Santa Fe; Presencial; MXN 300.000 - 540.000; Jornada completa

Descripción de la vacante

Essity in Mexico seeks a Market Research Analyst to deepen understanding of market, consumers, and shoppers, combining data from Nielsen and Kantar to monitor dynamics and support strategic decisions.

You will develop reports and dashboards in Power BI, contribute to research projects, and work with internal teams and external partners to implement new tools and methodologies, including AI, while translating complex data into actionable recommendations.

Formación

• 4–6 years of relevant professional experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, BI, or similar areas.
• Strong Power BI skills with experience developing dashboards, reports, and visualizations.
• Advanced level of English for communicating insights to stakeholders.
• Strong analytical and problem‑solving skills with complex datasets.
• Experience with Nielsen, Kantar Worldpanel, or comparable market intelligence tools is highly desirable.
• Strong communication and stakeholder management and cross‑functional collaboration.

Responsabilidades

• Analyze and integrate market, consumer, shopper, and internal data to generate actionable insights and recommendations that support business growth.
• Monitor market trends, brand performance, and market share to inform strategic decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and other analytical tools.
• Lead the category forecasting process, assessing long‑term trends and their potential impact on the business.
• Improve the data and analytics ecosystem by introducing new methodologies, tools, and technologies, including AI, in collaboration with IT and external partners.
• Enable data-driven decision-making by translating complex information into clear recommendations and training colleagues on tools and data interpretation.

Conocimientos

Power BI

Data analysis

Stakeholder management

Market insights

Advanced English

Nielsen

Herramientas

Nielsen

Kantar Worldpanel

Descripción del empleo

Market Research Analyst

About the Role

As a Market Research Analyst, you will play a key role in developing a deeper understanding of the market, consumers, and shoppers. You will combine information from different sources, including Nielsen and Kantar Worldpanel, to monitor market dynamics, evaluate brand performance, and generate insights that support strategic and commercial decision-making. You will also contribute to research projects, reporting and visualization capabilities, and the implementation of new tools and methodologies, working closely with internal teams and external partners.

What You Will Do

• Analyze and integrate market, consumer, shopper, and internal data to generate actionable insights and recommendations that support business growth.
• Monitor market trends, brand performance, and market share to identify opportunities and inform strategic decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and other analytical tools.
• Lead the category forecasting process, assessing long‑term trends and their potential impact on the business.
• Improve the data and analytics ecosystem by introducing new methodologies, tools, and technologies, including AI, in collaboration with IT and external partners.
• Enable data-driven decision-making by translating complex information into clear recommendations and training colleagues on tools and data interpretation.

Who You Are

• You have 4–6 years of relevant professional experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, Business Intelligence, or similar areas.
• You have strong Power BI skills, with experience developing dashboards, reports, and meaningful data visualizations.
• You have an advanced level of English, with the ability to communicate insights and recommendations effectively to different stakeholders.
• You have strong analytical and problem‑solving skills and are comfortable working with complex datasets and business questions.
• Experience working with Nielsen, Kantar Worldpanel, or comparable market intelligence tools is highly desirable.
• You have strong communication and stakeholder management skills and are comfortable collaborating across functions.
• You are proactive, curious, detail‑oriented, and able to work autonomously.
• Experience managing external research or data partners and supporting the implementation of new analytical tools or methodologies is desirable.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well‑being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us Application End Date: 09 oct 2026 Job Requisition ID: Essity265486 Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well‑being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people‑first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance‑orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. If you want to join a company where dedication to people is powered by innovation, welcome to Essity! In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.

We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us.

• At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
• Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic.
• At Essity, we have a people‑first approach where every career is as unique as the individual.
• We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose.
• Our performance‑orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health.
• We provide a sustainable work‑life based on flexibility for both employees and employers.