Strategic Market Insights Analyst

Essity; Santa Fe; Presencial; MXN 300.000 - 540.000; Jornada completa

Descripción de la vacante

Essity in Mexico seeks a Market Research Analyst to deepen understanding of market, consumers, and shoppers, combining data from Nielsen and Kantar to monitor dynamics and support strategic decisions.

You will develop reports and dashboards in Power BI, contribute to research projects, and work with internal teams and external partners to implement new tools and methodologies, including AI, while translating complex data into actionable recommendations.

Formación

• 4–6 years of relevant professional experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, BI, or similar areas.
• Strong Power BI skills with experience developing dashboards, reports, and visualizations.
• Advanced level of English for communicating insights to stakeholders.
• Strong analytical and problem‑solving skills with complex datasets.
• Experience with Nielsen, Kantar Worldpanel, or comparable market intelligence tools is highly desirable.
• Strong communication and stakeholder management and cross‑functional collaboration.

Responsabilidades

• Analyze and integrate market, consumer, shopper, and internal data to generate actionable insights and recommendations that support business growth.
• Monitor market trends, brand performance, and market share to inform strategic decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and other analytical tools.
• Lead the category forecasting process, assessing long‑term trends and their potential impact on the business.
• Improve the data and analytics ecosystem by introducing new methodologies, tools, and technologies, including AI, in collaboration with IT and external partners.
• Enable data-driven decision-making by translating complex information into clear recommendations and training colleagues on tools and data interpretation.

Conocimientos

Power BI

Data analysis

Stakeholder management

Market insights

Advanced English

Nielsen

Herramientas

Nielsen

Kantar Worldpanel

Descripción del empleo

Essity in Mexico seeks a Market Research Analyst to deepen understanding of market, consumers, and shoppers, combining data from Nielsen and Kantar to monitor dynamics and support strategic decisions.

You will develop reports and dashboards in Power BI, contribute to research projects, and work with internal teams and external partners to implement new tools and methodologies, including AI, while translating complex data into actionable recommendations.