Market Insights Analyst: Data-Driven Growth & Dashboards

Essity; Ciudad de México; Presencial; MXN 300.000 - 540.000; Jornada completa

Descripción de la vacante

Essity in Mexico City is seeking a Market Research Analyst to deepen understanding of the market, consumers, and shoppers, integrating data from Nielsen and Kantar Worldpanel to support strategic decisions.

You will develop reports and dashboards using Power BI and Excel, contribute to research projects, and collaborate with internal teams and external partners.

The role requires 4–6 years of relevant experience, advanced English, and a proactive, analytical mindset.

Formación

• 4–6 years of relevant professional experience in Market Insights, Consumer Insights, Shopper Insights, Market Research, BI, or similar areas.
• Strong Power BI skills with experience developing dashboards and data visualizations.
• Advanced level of English; able to communicate insights to stakeholders.
• Experience with Nielsen, Kantar Worldpanel, or comparable market intelligence tools.

Responsabilidades

• Analyze and integrate market, consumer, shopper, and internal data to generate actionable insights and recommendations that support business growth.
• Monitor market trends, brand performance, and market share to identify opportunities and inform strategic decisions.
• Create and automate reports, scorecards, and dashboards using Power BI, Excel, and other analytical tools.
• Lead the category forecasting process, assessing long-term trends and their potential impact on the business.
• Improve the data and analytics ecosystem by introducing new methodologies, tools, and technologies, including AI, in collaboration with IT and external partners.
• Translate complex information into clear recommendations and train colleagues on tools and data interpretation

Conocimientos

Market insights

Power BI

English (advanced)

Analytical skills

Stakeholder management

Herramientas

Power BI

Descripción del empleo

Essity in Mexico City is seeking a Market Research Analyst to deepen understanding of the market, consumers, and shoppers, integrating data from Nielsen and Kantar Worldpanel to support strategic decisions.

You will develop reports and dashboards using Power BI and Excel, contribute to research projects, and collaborate with internal teams and external partners.

The role requires 4–6 years of relevant experience, advanced English, and a proactive, analytical mindset.