Retail Insights & Strategy Analyst

Empresa Confidencial; Ciudad de México; Presencial; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

Empresa Confidencial is seeking a curious Commercial Insights Analyst to support the Retail & Shopper Insights team. You will gather, analyze, and synthesize shopper, consumer, category, and retailer intelligence to drive client decisions and activation planning.

In this role you will develop insight products such as Shopper Snapshots and Category Opportunity Maps, contribute to client presentations, and maintain the insights platform with accurate, accessible data.

Formación

• Bachelor's degree required in Marketing, Business, Economics, Market Research, Statistics, or related field.
• Experience in Insights, Market Research, Shopper Marketing, Category Management, Strategy, Consulting, or similar analytical roles.
• Strong analytical skills with the ability to interpret data and translate findings into business recommendations.
• Excellent communication and storytelling, with ability to create clear, visually engaging presentations.
• Advanced knowledge of Microsoft PowerPoint and Excel.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.

Responsabilidades

• Gather and curate intelligence from public sources, research platforms, client information, and internal knowledge bases.
• Analyze market, shopper, retailer, and category trends to identify opportunities and implications for clients.
• Develop and maintain insight products such as Shopper Snapshots, Category Opportunity Maps, Retailer Intelligence reports, Shopper Journeys, and periodic market updates.
• Support client presentations, workshops, business reviews, pitches, and RFP responses with evidence-based insights.
• Maintain the Retail & Shopper Intelligence platform, ensuring content is current, accurate, and easily accessible.
• Monitor emerging retail, shopper, competitor, and commerce trends, proactively sharing key developments with stakeholders.
• Collaborate with Commercial Team, Strategy, Creative, and Retail Activation teams on insight-driven initiatives.

Conocimientos

Analytical thinking

Communication & storytelling

Organizational skills

Educación

Bachelor's degree in Marketing, Business, Economics, Market Research, Statistics, or related field

Herramientas

PowerPoint

Excel

Descripción del empleo

Empresa Confidencial is seeking a curious Commercial Insights Analyst to support the Retail & Shopper Insights team. You will gather, analyze, and synthesize shopper, consumer, category, and retailer intelligence to drive client decisions and activation planning.

In this role you will develop insight products such as Shopper Snapshots and Category Opportunity Maps, contribute to client presentations, and maintain the insights platform with accurate, accessible data.