Loyalty Strategy Lead - Partnerships & Growth (Hybrid)

Vivaaerobus; México; Híbrido; MXN 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Vivaaerobus is seeking a Loyalty Business Strategy Lead to own the loyalty unit's strategic agenda, defining sectors, partner profiles, and viable business models. The role turns direction into executable theses and plans, ensuring profitability and member relevance across the program.

You will build market intelligence, assess opportunities, and present recommendations to Viva directors and external partners, coordinating across Product, Technology, Operations, and Commercial teams in a hybrid

Formación

• Bachelor’s degree required in Finance, Economics, Engineering, Business Administration or related field.
• 3–4+ years of strategy, finance, planning, consulting, or corporate finance experience.
• Strong financial analysis, problem solving, and structured-thinking skills.
• Experience building business cases and financial models in Excel.

Responsabilidades

• Define Doters’ business strategy agenda, including sectors, partner profiles, and business models.
• Develop market, industry, and competitive intelligence to support strategic decisions.
• Identify risks, dependencies, and opportunities affecting growth.
• Build value propositions for partnership models (points-earning, co-branded cards, transfer agreements).
• Assess strategic relevance, profitability, and scalability of new partnerships.
• Prioritize initiatives and advise on investments, scaling, or discontinuation.
• Challenge business cases and required returns before committing resources.
• Align proposals with Member Strategy and Strategic Finance for profitability.
• Consolidate results to provide a comprehensive view of performance.
• Lead the business review cycle and translate deviations into actions.
• Develop value narrative to communicate contributions within Viva.
• Prepare analyses, recommendations, and executive presentations for Viva leaders and external partners.
• Ensure ownership and delivery dates across involved teams.
• Evaluate results against approved cases and drive corrective actions.

Conocimientos

Excel modeling

Financial analysis

PowerPoint proficiency

Executive presenting

English proficiency

Loyalty programs experience

SQL (preferred)

Educación

Bachelor’s degree in Finance/Economics/Engineering/Business Administration

Herramientas

Excel

PowerPoint

SQL

Descripción del empleo

Vivaaerobus is seeking a Loyalty Business Strategy Lead to own the loyalty unit's strategic agenda, defining sectors, partner profiles, and viable business models. The role turns direction into executable theses and plans, ensuring profitability and member relevance across the program.

You will build market intelligence, assess opportunities, and present recommendations to Viva directors and external partners, coordinating across Product, Technology, Operations, and Commercial teams in a hybrid