Lifestyle Influencer Marketing Manager

Lever, Inc.; México; Remote; MXN 900,000 - 1,200,000; Full time

Job summary

another.co is seeking an Influencer Marketing Manager (Lifestyle) to lead influencer strategies across Fashion, Beauty, Luxury, Wellness, Hospitality, Travel, and more in Mexico. You will manage large budgets, scout top creators, and craft compelling briefs that align with client goals and brand identity.

You will oversee campaigns end-to-end, including sourcing, negotiations, production, approvals, publication, and reporting, with a strong focus on performance and ROI.

Qualifications

• 4+ years in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications, preferably Lifestyle.
• Experience developing and executing Influencer Marketing strategies for Fashion, Beauty, Luxury, Wellness, Hospitality, Travel and more.
• Experience managing large Influencer Marketing budgets, ideally >$8M MXN annually.
• Strong knowledge of the Lifestyle influencer ecosystem in Mexico.
• Experience selecting talent based on brand affinity, audience, engagement and safety.
• Advanced English is mandatory.

Responsibilities

• Develop and lead Influencer Marketing strategies for Lifestyle accounts aligned with client objectives.
• Define campaign objectives, audiences, platforms, content territories, formats, and KPIs.
• Lead scouting and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators.
• Negotiate fees, deliverables, timelines, usage rights, and contractual terms.
• Develop creative briefs and oversee campaigns from planning through reporting.
• Oversee UGC programs, including sourcing, rights, production, and delivery.
• Coordinate events, launches, influencer trips, and brand activations.
• Manage budgets and reallocate investment based on performance.
• Analyze results and report insights to clients and internal teams.

Skills

Influencer Marketing

Lifestyle

Budget Management

Negotiation

UGC Strategy

Events and Brand Experiences

Campaign Measurement

Leadership

Client Management

Advanced English

Job description

another.co is seeking an Influencer Marketing Manager (Lifestyle) to lead influencer strategies across Fashion, Beauty, Luxury, Wellness, Hospitality, Travel, and more in Mexico. You will manage large budgets, scout top creators, and craft compelling briefs that align with client goals and brand identity.

You will oversee campaigns end-to-end, including sourcing, negotiations, production, approvals, publication, and reporting, with a strong focus on performance and ROI.