Influencer Marketing Manager (Lifestyle)

Influship; México; Hybrid; MXN 1,000,000 - 1,800,000; Full time

Job summary

another.co is seeking a seasoned Influencer Marketing strategist to lead lifestyle campaigns across fashion, beauty, travel, and wellness. You will shape strategy, scout top creators, and manage multi‑million MXN budgets, working directly with clients and internal teams.

Join a multicultural, creative agency focused on impactful storytelling with data-driven results and strong client collaboration. Bilingual English/Spanish is a plus.

Qualifications

• Minimum 4+ years in Influencer Marketing or related fields.
• Experience managing Lifestyle accounts for brands.
• Proven ability to manage large influencer budgets.
• Strong English and Spanish preferred.
• Excellent negotiation and leadership skills.

Responsibilities

• Develop and lead Influencer Marketing strategies for Lifestyle accounts, aligned with client objectives.
• Define campaign objectives, audiences, platforms, content territories, and KPIs.
• Lead scouting and selection of Influencers, KOLs, Celebrities in Lifestyle categories.
• Manage negotiations with talent and agencies, including fees, exclusivity, usage rights, and timelines.
• Develop creative briefs and oversee content production, approvals, publishing and reporting.
• Lead campaigns from planning to delivery, including budgeting and optimization.
• Analyze results and translate insights into strategic recommendations for clients.

Skills

Talent Scouting and Selection

Lifestyle Trends

Creative Brief Development

Storytelling

Influencer Negotiation

Contracts & Usage Rights

UGC Strategy

Events & Brand Experiences

Budget Management

Campaign Measurement

Agency Relations

Leadership

Client Management

Decision Making

Problem Solving

Advanced English

Job description

another’s lifestyle role brings together creator partnerships, UGC, launches and experiences across categories such as fashion, beauty and travel. The appeal is the breadth: you’d have room to shape the campaign, lead a team and work directly with clients. It looks well suited to a marketer who knows Mexico’s creator scene and wants to combine creative direction with substantial budget responsibility. The brief’s preference for experience managing more than MXN 8 million annually gives a useful sense of scale.

About the role

OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION

We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.

Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.

Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.

If you want to join a place where creativity has no limits and impact is real, this is your space.

Why Join Us?

This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.

Requirements

• 4+ years of experience in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications, preferably managing Lifestyle accounts.
• Proven experience developing and executing Influencer Marketing strategies for categories such as Fashion, Beauty, Luxury, Wellness, Hospitality, Travel, Food & Beverage, Entertainment, and Consumer Brands.
• Experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually.
• Strong knowledge of the Lifestyle influencer ecosystem in Mexico, including creators, celebrities, KOLs, talent managers, and management agencies.
• Experience selecting talent based on brand affinity, audience, lifestyle, engagement, content quality, relevance, performance, and brand safety.
• Strong experience developing creative briefs, storytelling, content territories, campaign formats, and creator deliverables.
• Proven ability to negotiate fees, deliverables, timelines, exclusivity, usage rights, cancellations, and commercial terms.
• Experience developing and managing UGC programs, including creator sourcing, contracting, usage rights, content production, approvals, and delivery.
• Experience developing creator-led events, launches, trips, experiences, product seedings, and brand activations.
• Strong analytical background and experience measuring and optimizing campaigns based on creator, content, format, and platform performance.
• Knowledge of metrics such as reach, impressions, views, engagement rate, CPE, CPV, EMV, conversions, ROI, and brand sentiment.
• Experience leading teams and maintaining direct communication with Lifestyle clients.
• Advanced English (mandatory).

Activities

• Develop and lead Influencer Marketing strategies for Lifestyle accounts, aligned with client, brand, and business objectives.
• Define campaign objectives, audiences, platforms, content territories, creator profiles, formats, deliverables, and KPIs.
• Lead the scouting and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators from Lifestyle-related categories.
• Manage negotiations with talent and management agencies, including fees, deliverables, exclusivity, usage rights, timelines, and contractual conditions.
• Develop creative and strategic briefs that clearly communicate the campaign concept, storytelling, brand guidelines, key messages, formats, deliverables, and mandatory requirements.
• Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting.
• Develop and oversee UGC programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards.
• Review creator content to ensure brand alignment, authenticity, visual quality, cultural relevance, and consistency with Lifestyle trends.
• Develop and coordinate events, launches, influencer trips, product experiences, seedings, and brand activations.
• Manage budgets and reallocate investment according to the performance of each creator, format, platform, and campaign objective.
• Analyze results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content.
• Monitor trends, conversations, emerging creators, cultural moments, and opportunities relevant to Lifestyle brands.
• Develop performance reports and translate results into strategic and actionable recommendations for clients.
• Maintain strong relationships with influencers, celebrities, managers, agencies, stylists, producers, venues, and other relevant Lifestyle partners.
• Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines.
• Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance.

Skills

• Talent Scouting and Selection
• Lifestyle Trends and Cultural Awareness
• Creative Brief Development
• Storytelling and Content Strategy
• Influencer and Agency Negotiation
• Contracts and Usage Rights
• UGC Strategy and Production
• Events and Brand Experiences
• Budget Management
• Campaign Measurement and Optimization
• Talent and Management Agency Relations
• Strategic Thinking
• Leadership
• Client Management
• Decision-Making
• Problem-Solving
• Advanced English

At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition.