Growth-Driven Paid Media & Creator Marketing Lead

Influship; Ciudad de México; Hybrid; MXN 900,000 - 1,300,000; Full time

Job summary

another.co in Mexico City is seeking a Paid Media & Influencer Marketing Manager to bridge creator content with media buying. You will steer campaigns on Meta and TikTok, amplify influencer content through paid strategies, and optimize budgets for best ROAS across creators and formats.

Join a global agency known for innovative storytelling and data-driven performance. Strong English and hands-on paid social experience are preferred for this leadership role.

Qualifications

• 4+ years of experience in Paid Media, Performance Marketing, Digital Marketing, and/or Influencer Marketing.
• Hands-on experience managing campaigns across Meta Ads and TikTok Ads.
• Experience amplifying Influencer and Creator content through paid media strategies.
• Knowledge of Influencer Marketing including scouting, campaign execution, and performance analysis.
• Experience managing Paid Media and Influencer Marketing budgets, including allocation and optimization.
• Strong understanding of CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS and ROI.
• Experience with Partnership Ads, Spark Ads, whitelisting and creator amplification formats.
• Knowledge of UGC strategies and creator-led content for campaigns.
• Ability to analyze performance across creators, audiences, content formats, and platforms.
• Strong analytical mindset; translate data into actionable recommendations.
• Knowledge of tracking, reporting, and digital analytics tools.
• Advanced English preferred.

Responsibilities

• Plan, implement, monitor, and optimize Paid Media campaigns across Meta Ads and TikTok Ads.
• Develop Paid Media strategies to amplify Influencer, Creator, and UGC content.
• Manage campaign budgets and reallocate investment based on performance.
• Analyze performance of creators, content, audiences, formats, and platforms for optimization.
• Coordinate with Influencer Marketing teams to select high-potential content for paid amplification.
• Support development and execution of Influencer and Creator Marketing campaigns.
• Implement Partnership Ads, Spark Ads, whitelisting, boosting, and other creator amplification formats.
• Monitor KPIs (CPM, CPC, CTR, CPE, CPV, CPA, ROAS, ROI) and generate insights.

Skills

Influencer & Creator Marketing

Meta Ads

TikTok Ads

Creator Content Amplification

Partnership Ads

Spark Ads

Performance Marketing

Budget Management

UGC

Data Analysis

Performance Reporting

A/B Testing

Strategic Thinking

Problem-Solving

Teamwork

Communication Skills

Job description

another.co in Mexico City is seeking a Paid Media & Influencer Marketing Manager to bridge creator content with media buying. You will steer campaigns on Meta and TikTok, amplify influencer content through paid strategies, and optimize budgets for best ROAS across creators and formats.

Join a global agency known for innovative storytelling and data-driven performance. Strong English and hands-on paid social experience are preferred for this leadership role.