Lifecycle Marketing & Journey Architect

OMNI.PRO; Estado de México; Presencial; MXN 279.000 - 390.600; Jornada completa

Descripción de la vacante

A leading digital marketing firm seeks a candidate to design and execute innovative marketing journeys and campaigns. You will collaborate with various teams, monitor performance, conduct testing, and generate reports. The ideal applicant must have proven experience with Adobe Journey Optimizer and advanced English proficiency. This position is available in Mexico City or Guadalajara, and relocation is encouraged.

Formación

• Proven experience with Adobe Journey Optimizer (AJO).
• Advanced English proficiency is mandatory.
• Experience in marketing automation, analytics, and campaign management.
• Ability to work with global and multidisciplinary teams.

Responsabilidades

• Design and execute journeys, campaigns, and personalized offers.
• Define and optimize conversion points and data collection.
• Collaborate with Analytics and Design teams.
• Monitor and optimize campaign performance.
• Implement and analyze A/B testing.
• Coordinate with Development teams for implementation.
• Generate performance reports for stakeholders.
• Work with clients to adapt marketing strategies.
• Participate in all project phases: Discovery, Design, Development, and Go Live.
• Identify opportunities to improve customer retention.

Conocimientos

Experience with Adobe Journey Optimizer (AJO)

Advanced English

Experience in marketing automation

Experience in analytics

Campaign management

Ability to work with global teams

Descripción del empleo

A leading digital marketing firm seeks a candidate to design and execute innovative marketing journeys and campaigns. You will collaborate with various teams, monitor performance, conduct testing, and generate reports. The ideal applicant must have proven experience with Adobe Journey Optimizer and advanced English proficiency. This position is available in Mexico City or Guadalajara, and relocation is encouraged.