Adobe Analytics & Customer Journey Specialist

Accenture México; Ciudad de México; Presencial; MXN 420.000 - 780.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Career development

Prestigious company

Innovative tools

Experts worldwide

Cutting-edge technologies

Constant training

Teamwork culture

International projects

Descripción de la vacante

Accenture México seeks talented analytics professionals to join our commerce analytics team, delivering data-driven insights and measurement strategies for digital channels and customer journeys. You will translate business needs into technical specs, implement Adobe Analytics configurations, and develop Customer Journey Analytics components to drive data-informed decisions.

You will collaborate with cross-functional teams across business, marketing, and technology to ensure accurate data

Formación

• Intermediate or advanced knowledge of Adobe Analytics.
• Experience with analytics implementation, data validation, debugging, reporting, or dashboard development.
• Understanding of digital measurement concepts, customer journeys, KPIs, attribution, segmentation, and data quality.

Responsabilidades

• Gather and translate business requirements into analytics measurement plans and technical specifications.
• Support the implementation and configuration of Adobe Analytics, including variables, events, classifications, processing rules, and report suites.
• Develop and maintain Adobe Customer Journey Analytics components, including connections, data views, calculated metrics, filters, workspaces, and dashboards.
• Validate data collection and troubleshoot tracking, ingestion, attribution, and reporting issues.
• Analyze customer behavior across digital channels and identify insights that support business and marketing decisions.
• Collaborate with development, tagging, data, marketing, and business teams to ensure consistent and accurate data collection.
• Support the definition of KPIs, measurement frameworks, and reporting standards.
• Identify opportunities to improve data quality, analytics processes, reporting capabilities, and platform adoption.
• Document implementations, configurations, data definitions, validation results, and technical recommendations.
• Develop knowledge of Adobe Experience Platform and understand how datasets, schemas, identities, and customer profiles support Customer Journey Analytics use cases.

Conocimientos

Adobe Analytics

Adobe CJA

Data validation

Dashboard development

KPIs & attribution

Segmentation

Data quality

AEP knowledge

Herramientas

Adobe Analytics tools

Descripción del empleo

Accenture México seeks talented analytics professionals to join our commerce analytics team, delivering data-driven insights and measurement strategies for digital channels and customer journeys. You will translate business needs into technical specs, implement Adobe Analytics configurations, and develop Customer Journey Analytics components to drive data-informed decisions.

You will collaborate with cross-functional teams across business, marketing, and technology to ensure accurate data