Gestor de Campañas de Performance Marketing — E-commerce

Placements24; Tlalnepantla; Presencial; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Descripción de la vacante

WhatJobs Direct in Mexico is seeking a skilled Gestor de Campañas de Performance Marketing to join our marketing team in Tlalnepantla. You will manage paid search, social, and display campaigns to drive e-commerce growth, optimizing ROI, CPA, and lead generation.

The ideal candidate is data-driven, proficient with Google Ads, Meta Ads Manager, and Google Analytics, and possesses strong CRO and A/B testing knowledge.

Formación

• Proven experience as a Performance Marketing Manager with e-commerce focus.
• Experience managing paid search, paid social, and display campaigns.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics.
• Strong analytical skills to translate data into actionable insights.
• Knowledge of CRO and A/B testing methodologies.
• Familiarity with attribution models is a plus.
• Spanish language communication skills.
• Bachelor's degree in Marketing, Advertising, or Business Administration.
• Willingness to commute daily to Tlalnepantla, State of Mexico.

Responsabilidades

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels.
• Manage daily campaign operations including budget allocation, bid management, targeting, and ad creatives.
• Continuously optimize campaigns based on performance data and A/B testing to maximize ROI and KPIs.
• Analyze campaign performance, website analytics, and conversion data to identify insights and opportunities for improvement.
• Collaborate with creative teams to develop compelling ad copy and visuals that drive engagement and conversions.
• Conduct market and competitor research to inform campaign strategies.
• Stay informed about trends, tools, and best practices in performance marketing and e-commerce.
• Generate regular performance reports for management, highlighting metrics, insights, and recommendations.
• Work with analytics and sales teams to ensure alignment and drive business growth.
• Manage and maintain advertising budgets across platforms.

Conocimientos

Analytical skills

Spanish communication

Data-driven

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Ads

Meta Ads Manager

Google Analytics

A/B testing tools

Attribution modelling tools

Descripción del empleo

WhatJobs Direct in Mexico is seeking a skilled Gestor de Campañas de Performance Marketing to join our marketing team in Tlalnepantla. You will manage paid search, social, and display campaigns to drive e-commerce growth, optimizing ROI, CPA, and lead generation.

The ideal candidate is data-driven, proficient with Google Ads, Meta Ads Manager, and Google Analytics, and possesses strong CRO and A/B testing knowledge.