Estratega Digital Senior (Híbrido) – Crecimiento y ROI

Placements24; Hermosillo; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive compensation package

Comprehensive benefits

Career growth opportunities

Job summary

Placements24 seeks a visionary Digital Marketing Strategy Manager to lead our growing e-commerce marketing initiatives from Hermosillo, Sonora. This hybrid role combines strategic planning with hands-on execution across SEO, SEM, social media, content, email, and analytics to drive brand growth and customer acquisition.

The ideal candidate brings 7+ years in digital marketing, with at least 3 years in a leadership position, and a proven track record delivering measurable ROI while managing

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or Master's degree preferred.
• 7+ years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
• Proven success in developing and executing comprehensive digital marketing strategies with significant business impact.
• Expertise across SEO, SEM, social media, content, email, analytics, and CRO.
• Strong analytical and problem-solving skills with proficiency in data analysis tools.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing significant marketing budgets and optimizing for ROI.
• Proven ability to manage teams and drive cross-functional collaboration.
• Proficiency in marketing automation and CRM platforms.
• Fluency in Spanish and English.

Responsibilities

• Develop and implement long-term digital marketing strategies aligned with business objectives.
• Oversee execution of campaigns across all digital channels to maximize reach and ROI.
• Lead and mentor the digital marketing team, fostering innovation and continuous improvement.
• Define KPIs and establish robust reporting mechanisms.
• Analyze market trends, customer behavior, and competition to identify opportunities.
• Manage the digital marketing budget, ensuring efficient allocation of resources.
• Drive innovation in digital marketing tactics and technologies.
• Collaborate with senior leadership to ensure digital strategy supports company goals.
• Oversee website performance, UX, and conversion rate optimization.
• Ensure brand consistency and messaging across all digital touchpoints.

Skills

Digital marketing

SEO

SEM

Content marketing

Email marketing

Analytics

CRO

Team leadership

Budget management

CRM platforms

Bilingual - Spanish/English

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Marketing automation tools

CRM platforms

Job description

Placements24 seeks a visionary Digital Marketing Strategy Manager to lead our growing e-commerce marketing initiatives from Hermosillo, Sonora. This hybrid role combines strategic planning with hands-on execution across SEO, SEM, social media, content, email, and analytics to drive brand growth and customer acquisition.

The ideal candidate brings 7+ years in digital marketing, with at least 3 years in a leadership position, and a proven track record delivering measurable ROI while managing