Small and Medium Business Latin-American Marketing

HP; Ciudad de México; Hybrid; MXN 1,500,000 - 2,100,000; Full time

Job summary

HP in LATAM is seeking a Senior Marketing leader for SMB to own regional strategy across countries, channels, and campaigns. You will connect strategy, content, and customer experience to maximize business impact, guiding stakeholders globally, regionally, and locally.

You will lead the 4P planning, manage budgets, drive regional campaigns, and optimize digital and channel experiences, ensuring a cohesive Pan-LATAM approach that delivers measurable outcomes.

Qualifications

• 10+ years in strategic marketing, planning, and regional execution.
• Proven SMB, channel, and online marketing experience.
• Fluency in English and Spanish; Portuguese a plus.
• Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns.

Responsibilities

• Define and lead Pan HP LATAM SMB strategy aligning objectives with global, regional, and local teams.
• Orchestrate the 4P planning process (Product, Price, Place, Promotion) with cross-functional teams.
• Manage budgets and cascade strategies across LATAM countries.
• Drive regional campaigns, adapting global initiatives for local relevance and impact.
• Develop integrated communication plans and coordinate Pan-LATAM launches.
• Optimize digital and channel experiences, including landing pages and content.
• Map the full customer journey and identify gaps across touchpoints.
• Consolidate KPIs and activation plans for regional reporting.

Skills

Digital Marketing

E-commerce

Channel Strategy

Leadership

Data-driven

Tools

Dashboards

AI Analytics

Job description

Small and Medium Business Latin-American Marketing

Description -

Location: LATAM Region (Hybrid)

Experience: 10+ years in strategic marketing, planning, and regional management About the Role This position will lead the regional strategy for SMB driving integrated planning and Pan HP LATAM campaign execution. The goal is to connect strategy, content, and customer experience to maximize business impact across multiple countries, categories, and channels.

Key Responsibilities

• Define and lead Pan HP LATAM strategy for SMB aligning objectives with global, regional, and local teams.
• Orchestrate the 4P planning process (Product, Price, Place, Promotion) in collaboration with Category, Channel, Sales, and GTM teams
• Manage budgets and cascade strategies across LATAM countries
• Drive regional campaigns, adapting global initiatives for local relevance and impact.
• Develop integrated communication plans and coordinate Pan-LATAM launches.
• Optimize digital and channel experiences, including landing pages, content, and performance.
• Map the full customer journey, identifying gaps and opportunities across touchpoints.
• Consolidate KPIs and activation plans from local teams for regional reporting.
• Negotiate alliance funding and optimize onsite experience for e-tail and retail

Candidate Profile

• Strategic thinker with a business-first mindset, able to turn insights into actionable plans.
• Expertise in digital marketing, e-commerce, and channel strategies.
• Strong leadership skills to guide cross-functional teams and manage stakeholders globally, regionally, and locally.
• Data-driven and tech-savvy, leveraging dashboards, AI, and analytics for decision-making.
• Deep understanding of LATAM market dynamics, including country-specific nuances.
• Innovator with a growth mindset, capable of scaling pilots and driving efficiency.

Requirements

• 10+ years of experience in strategic marketing, planning, and regional execution.
• Proven experience in SMB, channel, and online marketing.
• Fluency in English and Spanish (Portuguese is a plus).
• Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns.
• Ability to negotiate, optimize onsite experiences, and manage budgets effectively.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Mexico)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal”