LATAM Media Strategist & Performance Lead

Mattel Latin America; Ciudad de México; Presencial; MXN 800.000 - 1.200.000; Jornada completa

Descripción de la vacante

Mattel Latin America is seeking an Associate Manager, Media to translate brand and business objectives into integrated LATAM media plans across the consumer journey. You’ll lead data-driven audience strategies and manage paid media across digital, social, video, and programmatic channels, partnering with Brand Marketing, Digital, CRM, and E-commerce to create cohesive experiences.

You will oversee forecasting, pacing, and agency leadership, communicating strategies and results to stakeholders

Formación

• 5+ years of experience in media, digital marketing, or advertising.
• Strong understanding of full-funnel media strategy and planning.
• Experience using data to drive targeting, retargeting, and frequency management.
• Experience managing paid creator/influencer campaigns and agency partnerships.

Responsabilidades

• Develop and execute full-funnel, audience-led media strategies across LATAM.
• Lead integrated media planning across digital, social, video, programmatic, and creator-led channels.
• Develop data-driven audience strategies using first-party and platform data.
• Lead performance media strategies to drive qualified traffic and key website events.
• Develop creator-led amplification strategies and optimize impact.
• Drive measurement and optimization, translating results into recommendations.

Conocimientos

Full-funnel media

Digital planning

Audience targeting

Performance marketing

Creator campaigns

Agency management

Budget forecasting

Data analytics

Stakeholder comms

English fluency

Spanish/Portuguese

Educación

Bachelor's degree in Marketing/Business

Herramientas

DV360

Amazon DSP

Meta

Google

TikTok

Descripción del empleo

Mattel Latin America is seeking an Associate Manager, Media to translate brand and business objectives into integrated LATAM media plans across the consumer journey. You’ll lead data-driven audience strategies and manage paid media across digital, social, video, and programmatic channels, partnering with Brand Marketing, Digital, CRM, and E-commerce to create cohesive experiences.

You will oversee forecasting, pacing, and agency leadership, communicating strategies and results to stakeholders