LATAM Marketing Analyst: Brand & Growth Insights

Mattel Inc.; Cancún; Presencial; MXN 300.000 - 420.000; Jornada completa

Descripción de la vacante

Mattel Inc. is seeking a Marketing Analyst to support the LATAM Vehicles team, managing Matchbox, Disney·Pixar Cars, and Thomas & Friends portfolios in LATAM. You will analyze market data, support pricing, lifecycle management, and cross-functional marketing material coordination to ensure consistent go-to-market execution.

The role emphasizes analytical rigor, collaboration with regional and global teams, and strong Excel/PowerPoint proficiency to drive strategic brand outcomes across markets.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• 1-2 years experience in brand management, consumer goods, retail, or entertainment industries preferred.
• Experience in multinational or regional environments is a plus.
• Growth mindset, curiosity and adaptability to changing markets.
• Analytical and strategic thinking with ability to generate insights.

Responsabilidades

• Support portfolio planning with accurate product information and pricing.
• Track POS, manage product lifecycle, and coordinate marketing materials.
• Oversee GTM planning for new launches across digital, PR, retail media, and ecommerce.
• Collaborate with licensors and local teams for activations and promotions.
• Monitor KPIs like Gross Sales, POS, Sell-Through, and market share.

Conocimientos

Analytical thinking

Strategic thinking

Collaboration & communication

Growth mindset

Problem solving

Holistic business understanding

Educación

Bachelor's degree in Marketing, Business Administration, or related field

Herramientas

Excel

PowerPoint

Anaplan (LPT)

Circana

Tableau

Descripción del empleo

Mattel Inc. is seeking a Marketing Analyst to support the LATAM Vehicles team, managing Matchbox, Disney·Pixar Cars, and Thomas & Friends portfolios in LATAM. You will analyze market data, support pricing, lifecycle management, and cross-functional marketing material coordination to ensure consistent go-to-market execution.

The role emphasizes analytical rigor, collaboration with regional and global teams, and strong Excel/PowerPoint proficiency to drive strategic brand outcomes across markets.