LATAM Industry Strategy Lead – Ads Growth

TikTok; Ciudad de México; On-site; MXN 1,200,000 - 2,000,000; Full time

Job summary

TikTok seeks an Industry Operations Manager - Strategy (LATAM TTS) to lead advertising strategy and growth across LATAM for TikTok Shop. You will collaborate with cross‑functional teams to drive campaigns, optimize performance, and deepen client partnerships in a fast‑paced environment.

Fluent in English and Spanish, you bring 3+ years in digital/advertising strategy, strong analytics, and the ability to transform industry insights into scalable solutions.

Qualifications

• Bachelor's degree or above in a relevant field.
• Proficiency in English and Spanish (both written & verbal).
• 3+ years in digital marketing, e‑commerce marketing, or advertising strategy.
• Hands-on experience in brand and performance advertising with ability to turn insights into scalable actions.
• Strong data analytics skills and Excel proficiency.

Responsibilities

• Collaborate with international e-commerce, advertising product, and sales teams to develop and execute ad strategies for promotional campaigns.
• Develop deep understanding of the TikTok Shop ecosystem across industries and provide data-driven insights to top advertisers.
• Work with product to GTM new products and collect client feedback to optimize ad performance.
• Support sales by delivering media investment plans and marketing presentations for key TikTok Shop clients.
• Identify incremental growth opportunities and turn them into reusable industry strategies.

Skills

English

Spanish

Digital marketing

Data analytics

Education

Bachelor's degree

Tools

Excel

Job description

TikTok seeks an Industry Operations Manager - Strategy (LATAM TTS) to lead advertising strategy and growth across LATAM for TikTok Shop. You will collaborate with cross‑functional teams to drive campaigns, optimize performance, and deepen client partnerships in a fast‑paced environment.

Fluent in English and Spanish, you bring 3+ years in digital/advertising strategy, strong analytics, and the ability to transform industry insights into scalable solutions.