LatAm Consumer Insights & Analytics Lead

Suntory Global Spirits; México; On-site; MXN 1,400,000 - 2,000,000; Full time

Job summary

Suntory Global Spirits in Mexico City seeks an experienced Americas Insights & Analytics lead for LATAM. You will bring consumer and shopper perspectives to major LATAM commercial and brand decisions, adapting global protocols to local markets and feeding LATAM learnings back into the regional picture.

You will partner with marketing, sales and finance to size opportunities, track brand health, oversee research budgets, manage agencies across Mexico and Brazil, and apply AI-powered analytics to

Qualifications

• 8+ years in consumer insights, market research or analytics in beverage/CPG.
• Experience across Mexico and Brazil or multi-country LATAM work.
• Strong qualitative and quantitative methods, brand tracking, innovation testing and syndicated data.
• Proven record turning data into business recommendations that changed decisions.
• Experience managing research agencies and budgets across more than one country.
• Fluent English and Spanish.

Responsibilities

• Act as insights partner to LATAM commercial, marketing and sales leaders; join market reviews and planning cycles.
• Turn consumer, shopper and market data into recommendations on brand, pricing, channel and portfolio.
• Explain the why behind LATAM performance for monthly reviews and Americas reporting.
• Build beverage consumer view in MX and BR across occasions, need states and segments.
• Lead brand health tracking and communication testing for priority LATAM brands.
• Apply LATAM stage-gate and testing approach to LATAM innovation.
• Validate demand behind activation and measure in-market results after launch.
• Manage syndicated and retail data sources for the region; integrate with internal data.
• Use AI and advanced analytics to speed up synthesis and reporting.
• Own the LATAM research roadmap and budget; manage agencies across MX and BR.

Skills

English fluency and Spanish

Qual/Quant methods

Multi-country LATAM experience

Budget management

Data-driven recommendations

AI/advanced analytics

Agency management

Power BI/Tableau

Education

Bachelor's degree in business/economics/statistics/psychology or related

Advanced degree a plus

Tools

Python

R

Power BI

Tableau

Job description

Suntory Global Spirits in Mexico City seeks an experienced Americas Insights & Analytics lead for LATAM. You will bring consumer and shopper perspectives to major LATAM commercial and brand decisions, adapting global protocols to local markets and feeding LATAM learnings back into the regional picture.

You will partner with marketing, sales and finance to size opportunities, track brand health, oversee research budgets, manage agencies across Mexico and Brazil, and apply AI-powered analytics to