Business Development Manager

Suntory Global Spirits; Ciudad de México; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

Suntory Global Spirits in Mexico City seeks a dynamic leader to launch a new brand, oversee P&L, and drive the Route-To-Market activation plan with commercial strategy. You will coordinate cross-functional teams and manage key partner relationships.

You will balance marketing, sales and operations, ensure timely delivery of milestones, and optimize distributions across channels, with focus on RTM execution, retail visibility, and collaboration with global teams.

Qualifications

• Experience in project management and brand launches.
• Commercial experience with strong commercial affinity.
• Trade marketing in category management, promotion, and POS visibility.

Responsibilities

• Lead and coordinate the launch of a new brand in the Mexican market.
• Manage the P&L for the project and meet volume/financial targets.
• Develop and execute RTM activation and promotional plans with Retail/OOH teams.
• Lead cross-functional teams to ensure flawless execution.

Skills

Project management

Brand launches

Commerce mindset

Trade marketing

Retail & OOH knowledge

Sales field

Leadership

Cross-functional leadership

Analytical skills

Bilingual Spanish/English

FMCG/beverage experience

Third-party partnerships

Proactivity/autonomy

Job description

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At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

Suntory Group is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. Founded as a family-owned business in 1899 in Osaka, Japan, Suntory has grown into a company operating throughout the Americas, Europe, Africa, Asia and Oceania. We are driven by a profound purpose: To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company – you are an important part of this and here’s how your role helps us win.Here, you have the opportunity to work with talented and inspiring leaders, the freedom to dream big and think differently. We commit to creating a work environment where you can bring your true self and Unleash your Spirit.

The purpose of this position is Lead and coordinate the launch of a new brand in the Mexican market, managing the P&L and driving the execution of the Route-To-Market activation plan and commercial strategy.

Role Responsibilities

Accountabilities:

• Lead and coordinate the launch of a new brand in a high-performing sub-category in the Mexican market.
• Manage the P&L for the project ensuring volume and financial targets are met.
• Develop and execute the Route-To-Market (RTM) activation plan including BTL activities in collaboration with Retail and Out-of-Home teams.
• Lead and animate a cross-functional working group to ensure flawless execution of the overall strategy.
• Support commercial teams in opening new channels and lead execution strategies for these channels.
• Coordinate and follow up on promotional materials with Retail and OOH teams.
• Ensure alignment and validation of marketing assets with global and partner teams.
• Monitor and analyze market trends, competitor activities, and conduct competitive intelligence.
• Build and manage relationships with Retail, OOH, Distributors and Channel partners
• Build and maintain trusting relationships with internal stakeholders and 3rd party agencies

Main Complexities/Critical Issues:

• Managing a major strategic project involving multiple internal and external stakeholders across functions and geographies.
• Balancing marketing, sales, and operational priorities while managing the expected volume and rotations targets within given budget.
• Ensuring perfect execution of RTM plans in a dynamic and competitive market environment.
• Navigating cross-functional collaboration and alignment among diverse teams including Sales, Commercial, Finance, Supply, Legal, Regulatory, and Marketing.
• Driving new channel openings and managing relationships with third-party partners.

Measurements / Outcomes Expected:

• Achievement of rotations and volume targets and budget adherence.
• Successful launch and market penetration of the new brand.
• Effectiveness of RTM activation and sales campaigns.
• Numeric distribution through new and existing channels.
• Timely and quality execution of project milestones and deliverables.
• Stakeholder satisfaction and strength of cross-functional collaboration.

Key Decisions:

• Approval and prioritization of RTM activation plans and budgets.
• Strategic decisions on channel development and commercial execution.
• Allocation of resources across sales and commercial initiatives.
• Validation of marketing assets and promotional materials.
• Adjustments to project timelines and deliverables based on market feedback and performance data.
• All activities are reviewed for safety to self, staff, and others.
• All hazards are identified, and appropriate management strategies recommended.
• All accidents and incidents are reported on appropriate forms and issues for resolution and management articulated

Compliance with Policy & Procedures:

• Operating in accordance with SBF policies and procedures
• Other duties deemed necessary by SBF for the achievement of business outcomes

Qualifications

• Experience in project management and product/brand launches
• Commercial experience with strong commercial affinity
• Trade marketing experience in category management and promotion, point of sales visibility, events, and digital marketing
• Knowledge of Retail and Out-of-Home trade environments
• Sales-field experience
• Leadership and entrepreneurial spirit
• Strong relational and operational excellence
• Cross-functional management skills
• Proactivity, autonomy, and decision-making ability
• Analytical, synthesis, and recommendation skills
• Fluency in Spanish and English
• Experience in FMCG or beverage industry
• Experience in managing third-party partnerships
• Additional language skills

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.