Senior Manager, Consumer Insights & Analytics Latam

Suntory Global Spirits; Xico; On-site; MXN 1,800,000 - 2,400,000; Full time

Job summary

Suntory Global Spirits in Mexico is seeking a senior leader for the Americas Insights & Analytics team to drive LATAM insights and close the coverage gap for Mexico and Brazil. You will adapt global frameworks to local markets and feed LATAM learnings into the regional picture.

You will partner with marketing, sales and commercial teams to connect brand activation to validated consumer demand, explaining the why behind performance, not just the numbers.

Qualifications

• 8+ years in consumer insights, market research or analytics in beverage/CPG.
• Fluent in English and Spanish.
• Hands-on experience covering Mexico and Brazil or LATAM multi-country work.

Responsibilities

• Act as insights partner to LATAM commercial, marketing and sales leaders.
• Turn consumer and market data into clear recommendations on brand, pricing, channel and portfolio.

Skills

Consumer insights

Market research

Analytics

English

Spanish

Multi-country LATAM

Education

Bachelor's degree

Advanced degree

Tools

Python

R

Power BI

Tableau

Job description

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

This role is the Americas Insights & Analytics team's lead for Latin America. It closes today's LATAM coverage gap and makes Mexico and Brazil full partners in the Americas insights agenda.

You will bring the consumer and shopper into every major LATAM commercial and brand decision. You will adapt Americas frameworks and global research protocols to local markets, and feed LATAM learning back into the regional picture.

The role shares the Americas team's core mandate: connect brand activation and innovation to validated consumer demand, and explain the "why" behind performance, not just the numbers.

Role Responsibilities

Business partnership (Mexico and Brazil)

• Act as the insights partner to LATAM commercial, marketing and sales leaders; join market business reviews and planning cycles.
• Turn consumer, shopper and market data into clear recommendations on brand, pricing, channel and portfolio choices.
• Explain the "why" behind LATAM performance and consumption trends for monthly business reviews and Americas performance reporting.

Consumer and category understanding

• Build a sharp view of the beverage consumer in Mexico and Brazil across FBS and RTD: occasions, need states, drinker segments and category drivers.
• Track cultural, regulatory and competitive shifts that affect the portfolio, including local players and moderation trends.
• Lead brand health tracking and communication testing for priority LATAM brands.

Innovation and activation

• Apply the Americas stage-gate and testing approach to LATAM innovation, from opportunity identification to launch readiness.
• Validate demand behind activation and innovation plans before investment, and measure in-market results after launch.

Data and analytics

• Manage syndicated and retail data sources for the region (for example Nielsen, Kantar, NielsenIQ Brazil and on-premise data), ensuring consistent definitions with the Americas.
• Integrate internal sales, shipment and marketing data with consumer data to size opportunities and diagnose performance.
• Use AI and advanced analytics tools to speed up synthesis and reporting.

Research operations and budget

• Own the LATAM research roadmap and budget, aligned with the Americas insights roadmap and annual budget cycle.
• Select and manage research agencies in Mexico and Brazil; ensure quality, cost control and on-time delivery.
• Deploy global and Americas research protocols locally so results compare across markets.

Qualifications

Required

• 8+ years in consumer insights, market research or analytics, ideally in beverage, alcohol or CPG.
• Hands-on experience covering Mexico and Brazil, or other multi-country LATAM work.
• Strong command of qualitative and quantitative methods, brand tracking, innovation testing and syndicated data.
• Proven record of turning data into business recommendations that changed decisions.
• Experience managing research agencies and budgets across more than one country.
• Fluent English and Spanish.

Preferred

• Portuguese fluency.
• Beverage alcohol experience across spirits and RTD, including understanding of responsible marketing rules.
• Experience in a regional or global matrix, working with a manager in another country.
• Comfort with analytics and AI tools (for example Python, R, Power BI or Tableau).
• Bachelor's degree in business, economics, statistics, psychology or a related field; advanced degree a plus.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.