Brand Manager (Commercial Lead) Mexico & LATAM

Altra Running; México; On-site; MXN 720,000 - 1,080,000; Full time

Job summary

Altra Running in Mexico & LATAM is seeking a Brand Manager – Commercial Lead to own the business end to end: revenue targets, pricing strategy, and brand building within the running community.

You will lead a small commercial team, develop the annual business plan, line plan, and GTM calendar, partnering with global and regional product/merchandising. Fluency in English and Spanish is required; running/footwear background is preferred.

Qualifications

• 5–8+ years in Brand Management, Commercial Management, Category Management, Product Marketing or Merchandising; running, footwear or sportswear strongly preferred.
• Experience leading teams or managing key accounts.
• Commercial (essential): P&L, margin, forecasting, pricing, sell‑in/sell‑out, inventory, business planning, financial modeling, advanced Excel.

Responsibilities

• Own the business (priority #1): build the Annual Business Plan and brand P&L with Finance; set revenue, margin, and sell‑through targets.
• Lead the commercial team: coach and set direction for two KAMs; define targets and growth plans.
• Build local seasonal line plans; analyze SKU performance and adapt with product/merchandising teams.
• Price architecture: set MSRP and channel pricing; manage promotions and markdowns; analyze effects on margin and brand perception.
• Go‑to‑market: lead the annual GTM calendar across Product, Sales, Marketing, Finance and Operations.

Skills

Brand management

Commercial management

Category management

Product marketing

Merchandising

Tools

Advanced Excel

Job description

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com

Altra is a VF Corporation brand.

VF is a global apparel company that connects people to the lifestyles they value through our portfolio of iconic brands. At the heart of our journey is our purpose: we power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s why we come to work every day. It unites us and guides us as we work together to achieve our goals. This is our calling.

Learn more at vfc.com

Brand Manager, Altra Running – Mexico & LATAM (Commercial Lead)

About the Role

You will build Altra Running in Mexico and LATAM — owning the business end to end: commercial results, product and pricing strategy, and brand building within the running community.

Altra has a distinctive technical proposition (Zero Drop, FootShape, Max Cushion) and a consumer who chooses it by conviction. This role is commercial‑first: you should be equally comfortable in a margin and forecast review as in a conversation about drop, midsole and why a running club commits to a brand.

What you'll do

• Own the business (priority #1). Build the Annual Business Plan and brand P&L with Finance. Set revenue, margin, sell‑in and sell‑out targets. Analyze sales, inventory, sell‑through and forecast continuously, and adjust. Identify growth by channel, account and category across Wholesale, Specialty Running, Sporting Goods, E‑commerce and DTC — expanding distribution without compromising premium positioning. Present business reviews to regional and global leadership. Core KPIs: Net Sales · Gross Margin · Full‑Price Sell‑Through · Forecast Accuracy · Weeks of Supply · Revenue Growth
• Lead the commercial team. Coach and set direction for two KAMs; define account priorities, targets and growth plans.
• Product & line plan. Build the local seasonal line plan — models, categories, colorways and technologies with the strongest potential. Analyze SKU performance to find winners, slow movers and assortment gaps. Partner with global and regional Product/Merchandising to adapt the portfolio. Define each season's hero products.
• Pricing & profitability. Build price architecture by category, product and channel. Set MSRP and channel pricing. Analyze competitive pricing and price impact on volume, margin and brand perception. Manage promotions and markdowns; model pricing and mix scenarios including cost and FX impact. Track gross margin, IMU and contribution margin.
• Go‑to‑market. Lead the annual GTM calendar across Product, Sales, Marketing, Finance and Operations. Ensure seasonal readiness and convert post‑launch results into learnings.
• Brand, marketing & community. Build and execute the Annual Brand Marketing Plan, adapting global strategy locally. Manage budget and ROI. Work with agencies, media, PR and social. Develop the ambassador and community strategy with running clubs, coaches and athletes, and activate at races and trail events.
• Market intelligence. Track category evolution and competitors; turn insight into product, pricing, distribution and marketing decisions.

What we're looking for

• 5–8+ years in Brand Management, Commercial Management, Category Management, Product Marketing or Merchandising — running, footwear or sportswear strongly preferred
• Experience leading teams or managing key accounts
• Commercial (essential): P&L, margin, forecasting, pricing, sell‑in/sell‑out, inventory, business planning, financial modeling, advanced Excel
• Product (essential): building line plans, defining assortment, SKU analysis, translating consumer insight into product decisions
• Strongly valued: specialty running channel, road and trail, Mexican running community, competitive set and footwear technology; plus brand strategy, PR, social, influencers and events
• Professional English and Spanish
• Analytical, hands‑on, strong negotiator, able to influence without direct authority in a matrixed global organization

Free to Be, Inclusion & Diversity

As a purpose‑led and performance‑driven company, we strive to foster a culture of belonging rooted in respect, connection, openness, and authenticity. We are committed to building and sustaining a workplace that celebrates the diversity of our people, empowering everyone to show up as their authentic selves at work every day.

As an equal opportunity and affirmative action employer, VF is dedicated to supporting underrepresented groups while providing equal opportunities for both our associates and candidates.

If you like what you've read and are interested in becoming part of our team, we would love to hear from you!