Junior Digital Marketing & Community Loyalty Manager

Samsung; Ciudad de México; Presencial; MXN 700.000 - 1.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive health and wellness

Professional development opportunities

Global networking and collaboration

Descripción de la vacante

Samsung Electronics seeks a Digital, Community & Loyalty, Junior Manager to support planning, execution and optimization of digital marketing, community and loyalty initiatives with Samsung Members. You will coordinate cross-functional campaigns, content strategy and enable engagement across social channels from our CDMX base.

The role focuses on increasing registrations, active usage, and ecosystem adoption, while collaborating with regional teams to align with global standards and best

Formación

• Bachelor's degree is needed.
• 8+ years of experience in similar positions.
• English advanced.
• Experience in digital marketing, social media and community management, campaign coordination, loyalty programs, and KPI management, content strategy, project management, stakeholder and agency coordination, consumer engagement.
• Presentation/storytelling skills.
• Consumer-centric mindset, strong organizational capabilities, creativity, attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced environment.

Responsabilidades

• Coordinate and execute integrated marketing campaigns across Samsung Members and social media, ensuring alignment with business priorities, brand guidelines and defined KPIs.
• Develop initiatives to increase Samsung Members registrations, MAU, engagement, retention and platform usage through benefits, exclusive experiences, activations, partnerships and relevant content.
• Coordinate community programs and engagement initiatives that strengthen members belonging to the brand, encourage participation and reinforce the differentiated value proposition of Samsung Members program.
• Support the development of engaging and disruptive content across owned channels, identifying formats, topics, and creative approaches that improve reach, interactions and overall content performance.
• Coordinate campaigns and content strategies that encourage awareness, activation, and recurring usage of ecosystem services: Samsung Health, SmartThings, etc. Connecting product benefits with relevant consumer needs.
• Monitor campaign and platform performance, analyze KPIs and consumer behavior, and translate data into actionable insights and optimization opportunities.
• Coordinate benefits, partnerships, workshops, events, and exclusive experiences that increase the perceived value of Samsung Members and contribute to objectives.
• Work closely with internal marketing teams, product divisions, CRM, agencies, partners, and regional/global stakeholders to ensure timely execution and consistency across initiatives.
• Identify opportunities to improve existing programs through testing, performance analysis, audience segmentation, creative optimization, and implementation of local learnings and global best practices.

Conocimientos

Digital marketing

Social media

Community management

KPI management

Campaign coordination

Content strategy

Project management

Stakeholder coordination

Agency coordination

Consumer engagement

Presentation/storytelling

Organizational skills

Educación

Bachelor's degree

Descripción del empleo

Samsung Electronics seeks a Digital, Community & Loyalty, Junior Manager to support planning, execution and optimization of digital marketing, community and loyalty initiatives with Samsung Members. You will coordinate cross-functional campaigns, content strategy and enable engagement across social channels from our CDMX base.

The role focuses on increasing registrations, active usage, and ecosystem adoption, while collaborating with regional teams to align with global standards and best