Integrated Marketing Specialist

Aig; Tijuana; Remote; MXN 652,000 - 1,025,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Training and development resources

Career advancement opportunities

Collaborative remote team environment

Job summary

Flowserve is seeking a Digital Marketing Specialist to drive the brand online from a fully remote setting. You’ll develop campaigns, optimize SEO/SEM, craft content for social media and emails, and analyze performance to boost lead generation and demand.

Collaborate with marketing teammates to align priorities with Flowserve’s product portfolio and business goals. You should bring 4+ years in digital marketing, strong Spanish communication, and proven ability to translate data insights into

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing (SEO, SEM, social media, content marketing).
• Proficiency with Google Analytics, Google Ads, social media platforms, SEMrush, and Ahrefs.
• Excellent written and verbal communication in Spanish; English is a strong plus.
• Ability to create compelling marketing content and manage online communities.
• Strong analytical skills to translate data into marketing decisions.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and lead generation.
• Manage and optimize SEO efforts to improve organic search rankings.
• Execute paid advertising campaigns across Google Ads and social platforms with ROI focus.
• Create content for social media, blogs, and email campaigns.
• Manage social profiles and engage with the online community.
• Analyze website traffic and campaign performance using analytics tools.
• Prepare reports and provide insights to optimize strategy.

Skills

Analytical skills

Communication skills

Remote work capability

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

Job description

About the Role

Our client, a leading hospitality group with a strong presence in Acapulco, Guerrero , is seeking a highly skilled and motivated Digital Marketing Specialist to join their remote team. This role is vital for enhancing online visibility, driving engagement, and supporting marketing initiatives across various digital channels. We are looking for a creative individual with a proven track record in developing and executing successful digital marketing campaigns. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content creation, and analytics. This is a fully remote position, offering the flexibility to work from anywhere, while contributing significantly to the brand's digital strategy and presence, even from a beautiful location like Acapulco .

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive lead generation.
• Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Execute paid advertising campaigns (SEM/PPC) across platforms like Google Ads and social media, managing budgets and maximizing ROI.
• Create engaging and relevant content for social media, blogs, and email marketing campaigns.
• Manage social media profiles, fostering community engagement and responding to inquiries.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
• Prepare regular reports on key digital marketing metrics and provide insights for strategy optimization.
• Collaborate with cross-functional teams (e.g., sales, product development) to ensure marketing efforts are aligned with business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on SEO, SEM, social media, and content marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and SEO tools (e.g., SEMrush, Ahrefs).
• Excellent written and verbal communication skills in Spanish. Proficiency in English is a strong plus.
• Demonstrated ability to create compelling marketing content and manage online communities.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Self-motivated, proactive, and able to work independently in a remote setting.
• Experience in the hospitality or tourism industry is a plus.
• Must be legally eligible to work remotely.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to contribute to the digital growth of a well-established brand.
• Access to online training and professional development resources.
• Collaborative and supportive remote team environment.
• Potential for career advancement within the organization.

Company Overview

Flowserve is a global manufacturer of pumps, valves, seals, and aftermarket services, delivering comprehensive flow control solutions that support essential industries such as energy, clean water, and pharmaceuticals. If you're looking for a culture built on ingenuity, innovation, and excellence, Flowserve offers the opportunity to put your experience in motion. Whether you're an individual contributor or a people leader, you'll find meaningful opportunities for professional growth, competitive rewards, and a workplace grounded in our core values: People, Safety, Integrity, Ownership and Ingenuity. At Flowserve, we're inspired by what we can achieve together-creating extraordinary flow control solutions that strengthen today's world while building tomorrow.

Job Summary

The Digital Marketing Specialist is a hands‑on individual contributor responsible for executing digital marketing activities that strengthen Flowserve's brand, engage customers, and support demand generation. This role brings established marketing plans to life through website updates, social media publishing, digital advertising support, and campaign execution. Working closely with the Digital Marketing Manager and Senior Digital Marketing Specialist, the specialist ensures digital content is accurate, compelling, and aligned with Flowserve's products, portfolio, services, and business priorities. The role supports the broader marketing website and digital ecosystem, with no direct reports.

Responsibilities & Requirements

• Create, edit, publish, and maintain website content-including product pages, news articles, campaign landing pages, forms, documents, and digital assets-using approved CMS components and templates.
• Apply brand, SEO, AI-search-friendly content, accessibility, and user-experience standards to website updates, with a focus on clear language, effective page structure, and useful headings.
• Perform detailed quality checks before and after publishing to verify content accuracy, working links, functional forms, images, documents, and consistent display across devices.
• Support website operations by identifying content issues, maintaining page accuracy, sourcing and coordinating visual assets, and escalating technical or content gaps