Safety Specialist

Hella-2; México; Remoto; MXN 240.000 - 420.000; Tempo pieno

Descrizione del lavoro

Hella-2 is seeking a driven Digital Marketing Specialist for a fully remote position. The role focuses on developing and executing online marketing strategies to boost brand visibility, generate qualified leads, and support business objectives across SEO, SEM, social media, and email marketing.

You will analyze performance data, optimize campaigns, and collaborate with design and content teams to maintain cohesive messaging.

Competenze

• Minimum 3 years in digital marketing roles.
• Strong understanding of digital marketing principles and data-driven decision making.
• Experience optimizing SEO, SEM, and email campaigns.

Mansioni

• Develop and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to improve rankings and performance.
• Manage paid campaigns (Google Ads and social ads) to maximize ROI and CPA targets.
• Create engaging content for blogs, social posts, and newsletters.
• Monitor website analytics and campaign metrics with tools like Google Analytics.
• Analyze data, generate insights, and report actionable recommendations.
• Stay current with digital marketing trends and best practices.
• Collaborate with design and content teams to ensure cohesive brand messaging.
• Oversee email marketing campaigns, including segmentation and automation.

Conoscenze

Digital marketing

SEO

SEM

Social media

Email marketing

Strumenti

Google Analytics

Google Ads

Descrizione del lavoro

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of