Digital Marketing Specialist — Content & Campaigns

Flowserve; Toluca; Remote; MXN 360,000 - 600,000; Full time

Job summary

Flowserve is seeking a Digital Marketing Specialist to execute digital marketing activities that strengthen the Flowserve brand, engage customers, and support demand generation. You will update websites, publish social content, assist with digital ads, and drive campaign execution.

You will collaborate with the Digital Marketing Manager and Senior Specialist to ensure content aligns with Flowserve’s products and priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of digital marketing, web content production, social media, campaign execution, or related.
• Strong writing, editing, and proofreading skills to translate technical info clearly.
• Hands-on CMS experience, preferably Drupal, to update pages with templates.
• Basic HTML/CSS, SEO, AI‑search/content discovery, accessibility, UX basics.
• Experience creating and scheduling social content, especially LinkedIn.
• Familiarity with GA4, Search Console, GTM, and digital reporting tools.
• Experience with Salesforce, Conductor, or Acquia Asset Manager is a plus.
• Attention to detail, organization, and ability to manage multiple tasks.
• Collaborative, curious, and creative, with travel up to 10%.

Responsibilities

• Create, edit, publish, and maintain website content using CMS components and templates.
• Apply brand, SEO, accessibility, and UX standards to updates.
• Perform quality checks before and after publishing for accuracy and links.
• Support website operations by sourcing assets and coordinating with partners.
• Develop customer-focused copy and coordinate imagery for social posts.
• Manage social editorial calendar: prep, schedule, publish, monitor, report.
• Support paid social, paid search, email, and lead-gen campaigns.
• Compile performance data and share insights for content improvements.

Skills

Digital marketing

Content creation

Social media management

SEO basics

HTML/CSS basics

Education

Bachelor’s degree in Marketing / Communications / Business

Tools

Drupal CMS

Google Analytics 4

Google Tag Manager

Salesforce

Job description

Flowserve is seeking a Digital Marketing Specialist to execute digital marketing activities that strengthen the Flowserve brand, engage customers, and support demand generation. You will update websites, publish social content, assist with digital ads, and drive campaign execution.

You will collaborate with the Digital Marketing Manager and Senior Specialist to ensure content aligns with Flowserve’s products and priorities.