Digital Marketing Specialist (Mexico Remote - Bilingual)

FLOWSERVE CORPORATE; Toluca; Remote; MXN 360,000 - 600,000; Full time

Job summary

Flowserve is seeking a Digital Marketing Specialist to execute digital marketing activities that strengthen the Flowserve brand, engage customers, and support demand generation. You will update websites, publish social content, assist with digital ads, and drive campaign execution.

You will collaborate with the Digital Marketing Manager and Senior Specialist to ensure content aligns with Flowserve’s products and priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of digital marketing, web content production, social media, campaign execution, or related.
• Strong writing, editing, and proofreading skills to translate technical info clearly.
• Hands-on CMS experience, preferably Drupal, to update pages with templates.
• Basic HTML/CSS, SEO, AI‑search/content discovery, accessibility, UX basics.
• Experience creating and scheduling social content, especially LinkedIn.
• Familiarity with GA4, Search Console, GTM, and digital reporting tools.
• Experience with Salesforce, Conductor, or Acquia Asset Manager is a plus.
• Attention to detail, organization, and ability to manage multiple tasks.
• Collaborative, curious, and creative, with travel up to 10%.

Responsibilities

• Create, edit, publish, and maintain website content using CMS components and templates.
• Apply brand, SEO, accessibility, and UX standards to updates.
• Perform quality checks before and after publishing for accuracy and links.
• Support website operations by sourcing assets and coordinating with partners.
• Develop customer-focused copy and coordinate imagery for social posts.
• Manage social editorial calendar: prep, schedule, publish, monitor, report.
• Support paid social, paid search, email, and lead-gen campaigns.
• Compile performance data and share insights for content improvements.

Skills

Digital marketing

Content creation

Social media management

SEO basics

HTML/CSS basics

Education

Bachelor’s degree in Marketing / Communications / Business

Tools

Drupal CMS

Google Analytics 4

Google Tag Manager

Salesforce

Job description

Company Overview:

Flowserve is a global manufacturer of pumps, valves, seals, and aftermarket services, delivering comprehensive flow control solutions that support essential industries such as energy, clean water, and pharmaceuticals. If you're looking for a culture built on ingenuity, innovation, and excellence, Flowserve offers the opportunity to put your experience in motion. Whether you're an individual contributor or a people leader, you'll find meaningful opportunities for professional growth, competitive rewards, and a workplace grounded in our core values: People, Safety, Integrity, Ownership and Ingenuity. At Flowserve, we're inspired by what we can achieve together—creating extraordinary flow control solutions that strengthen today's world while building tomorrow.

Job Summary

The Digital Marketing Specialist is a hands‑on individual contributor responsible for executing digital marketing activities that strengthen Flowserve’s brand, engage customers, and support demand generation. This role brings established marketing plans to life through website updates, social media publishing, digital advertising support, and campaign execution. Working closely with the Digital Marketing Manager and Senior Digital Marketing Specialist, the specialist ensures digital content is accurate, compelling, and aligned with Flowserve’s products, portfolio, services, and business priorities. The role supports the broader marketing website and digital ecosystem, with no direct reports.

Responsibilities & Requirements

• Create, edit, publish, and maintain website content—including product pages, news articles, campaign landing pages, forms, documents, and digital assets—using approved CMS components and templates.

• Apply brand, SEO, AI‑search‑friendly content, accessibility, and user‑experience standards to website updates, with a focus on clear language, effective page structure, and useful headings.

• Perform detailed quality checks before and after publishing to verify content accuracy, working links, functional forms, images, documents, and consistent display across devices.

• Support website operations by identifying content issues, maintaining page accuracy, sourcing and coordinating visual assets, and escalating technical or content gaps to the appropriate partners.

• Develop customer‑focused copy and coordinate imagery, video, and other assets for organic social posts supporting Flowserve’s products, services, campaigns, industry positioning, and brand initiatives.

• Help manage the social media editorial calendar by preparing, scheduling, publishing, monitoring, and reporting on approved social content; route inquiries and sensitive issues to the appropriate teams.

• Support the execution of paid social, paid search, email, and lead‑generation campaigns through campaign setup, landing‑page updates, email builds, quality checks, and lead‑capture workflow support.

• Compile website, social, advertising, traffic‑source, and lead‑generation performance data; identify trends or issues and share practical observations that inform future content and campaign improvements.

Preferred Experience/Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent relevant experience will be considered.

• 3–5 years of experience in digital marketing, web content production, social media, campaign execution, or a related discipline; B2B industrial, manufacturing, energy, or technology experience is preferred.

• Strong writing, editing, and proofreading skills, with the ability to make complex technical information clear, relevant, and engaging for customers.

• Hands‑on experience using a CMS—preferably Drupal—to build, update, and publish webpages using established components, templates, and governance processes.

• Familiarity with basic HTML/CSS, SEO, AI‑search and content‑discovery principles, accessibility, UX, and digital quality‑assurance standards.

• Experience creating, scheduling, publishing, and monitoring corporate social media content, particularly LinkedIn.

• Familiarity with Google Analytics 4, Google Search Console, Google Tag Manager, and digital reporting tools; able to interpret basic website, social, advertising, traffic, and lead‑source metrics.

• Experience with Salesforce, Conductor, or Acquia Asset Manager is a plus.

• Strong attention to detail, organization, and follow‑through, with the ability to manage multiple execution‑focused assignments under firm deadlines.

• Collaborative, curious, and creative mindset, with an interest in bringing fresh digital ideas to industrial marketing and the judgment to seek guidance when needed.

• Ability to travel up to 10%.

Req ID : R-21453

Job Family Group : Marketing

Job Family : MK Marketing

EOE including Disability/Protected Veterans. Flowserve will also not discriminate against an applicant or employee for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‑workers. Pay Transparency Nondiscrimination Provision

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access flowservecareers.com as result of your disability. You can request a reasonable accommodation by sending an email to [e-mail]. In order to quickly respond to your request, please use the words "Accommodation Request" as your subject line of your email. For more information, read the Accessibility Process.