IMX Director: Integrated Marketing Leadership

Coca-Cola Co; Ciudad de México; Hybrid; MXN 2,200,000 - 3,000,000; Full time

Job summary

The Coca-Cola Company in Mexico City seeks a Director, Integrated Marketing Experiences (IMX) Local Brands to lead development and execution of integrated marketing plans across brands. You will use consumer insights to drive long-term growth and short-term impact.

Responsibilities include managing a portfolio of established brands, identifying opportunities, coordinating with cross-functional teams, and delivering consumer marketing programs that strengthen brand imagery and drive purchase

Qualifications

• Bachelor’s degree in Business/Marketing/Communications or related field required; Master’s degree preferred.
• 5+ years of experience in a marketing role; 2+ years in a brand management role.
• Experience leading a brand management team and driving strategy to deliver business and brand objectives.

Responsibilities

• Develops integrated marketing plans and executes with excellence in the marketplace.
• Leads category strategy using insights to create long-term plans with short-term impact.
• Manages portfolio to achieve brand objectives, monitors market changes, and identifies opportunities for growth.

Skills

Brand Architecture

Brand Positioning

Channel Management

Competitor Analysis

Consumer Segmentation

Creative Process

Digital Media Strategy

Group Problem Solving

Leadership

Marketing Goals

Marketing Strategies

Media Planning

Quantitative Research

Social Media Strategies

SWOT Analysis

Team Management

Education

Bachelor’s degree in Business/Marketing/Communications or related field

Master’s degree preferred

Tools

AC Nielsen

IRI

CCT+

Job description

The Coca-Cola Company in Mexico City seeks a Director, Integrated Marketing Experiences (IMX) Local Brands to lead development and execution of integrated marketing plans across brands. You will use consumer insights to drive long-term growth and short-term impact.

Responsibilities include managing a portfolio of established brands, identifying opportunities, coordinating with cross-functional teams, and delivering consumer marketing programs that strengthen brand imagery and drive purchase