Director, IMX: Local Brand Marketing Leader (Mexico)

Bodyarmor; Ciudad de México; Hybrid; MXN 1,800,000 - 2,400,000; Full time

Job summary

The Coca-Cola Company is seeking a Director of Integrated Marketing Experiences for Local Brands in Mexico City. Lead the development and execution of integrated marketing plans, guiding brand strategy with consumer insights to drive long-term growth and short-term wins.

You will manage the brand portfolio, identify opportunities for new products and extensions, and work cross-functionally with operations and stakeholders to maximize impact.

Qualifications

• Bachelor’s degree in Business/Marketing/Communications or related field required.
• 4/5? 5+ years of experience in a marketing role is stated.
• 2+ years in a brand management role leading initiatives to drive brand equity and revenue.
• Familiarity with syndicated data sources (AC Nielsen, IRI, CCT+, Home Scan) and marketing analytics.

Responsibilities

• Develops integrated marketing plans and delivers outstanding execution in the marketplace.
• Leads category strategy using consumer insights to create long-term plans with short-term impact.
• Manages brand portfolio to meet volume, share and profit objectives and explores new revenue from concepts and extensions.
• Collaborates with cross-functional teams and global/regional partners to maximize synergies and speed.

Skills

Brand Architecture

Brand Positioning

Channel Management

Competitor Analysis

Consumer Segmentation

Creative Process

Digital Media Strategy

Group Problem Solving

Leadership

Marketing Goals

Marketing Strategies

Media Planning

Quantitative Research

Social Media Strategies

SWOT Analysis

Team Management

Education

Bachelor’s degree in Business/Marketing/Communications

Master’s degree preferred

Job description

The Coca-Cola Company is seeking a Director of Integrated Marketing Experiences for Local Brands in Mexico City. Lead the development and execution of integrated marketing plans, guiding brand strategy with consumer insights to drive long-term growth and short-term wins.

You will manage the brand portfolio, identify opportunities for new products and extensions, and work cross-functionally with operations and stakeholders to maximize impact.