Global Director, Integrated Marketing Experiences

1665 Servicios Integrados de Administracion y Alta Gerencia, S. de R.L. de C.V.; Ciudad de México; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

The Coca-Cola Company is seeking a Brand Manager to craft vision for brands and drive innovation, design, and marketing execution. You will lead integrated plans, leverage consumer and industry insights, and manage a portfolio to deliver volume, share and profit objectives across markets.

Collaboration with operations and key stakeholders is essential. You will develop consumer marketing programs to enhance brand imagery, guide brand investments, and supervise a marketing team to ensure

Qualifications

• Bachelor’s degree in Business/Marketing/Communications or related field required; Master’s degree preferred.
• 5+ years of experience in a marketing role.
• 2+ years in a brand management role with ability to steward brand initiatives.
• Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan) used in analysis of trends.
• Understanding of brand positioning, SWOT, and consumer segmentation.

Responsibilities

• Develops integrated marketing plans and outstanding execution in the marketplace.
• Leads category strategy utilizing insights to create long-term plans with short-term impact.
• Delivers profitable, sustainable volume growth while improving long-term brand value.
• Manages portfolio to achieve volume, share and profit objectives; identifies gaps and opportunities.
• Coaches and develops marketing team; collaborates with operations and stakeholders.

Skills

Brand management

Marketing strategy

Consumer insights

Team leadership

Brand positioning

Education

Bachelor's degree in Business/Marketing/Communications

Master’s degree (preferred)

Tools

AC Nielsen

IRI

CCT+

Home Scan

Job description

The Coca-Cola Company is seeking a Brand Manager to craft vision for brands and drive innovation, design, and marketing execution. You will lead integrated plans, leverage consumer and industry insights, and manage a portfolio to deliver volume, share and profit objectives across markets.

Collaboration with operations and key stakeholders is essential. You will develop consumer marketing programs to enhance brand imagery, guide brand investments, and supervise a marketing team to ensure