Immunology Brand & Sales Leader

AbbVie; Ciudad de México; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

AbbVie seeks a senior Marketing and Sales Leader in Mexico City to drive core product franchise strategy and execution. You will lead strategic planning, omnichannel campaigns, and field-based sales initiatives, aligning short-term targets with long-term brand goals.

Join a team focused on patient-centric strategies, market leadership, and compliant execution across Brand, In-Field, and Cross-functional partners within AbbVie’s values and policies.

Qualifications

• Bachelor's Degree or equivalent.
• Advanced degree or previous sales/marketing experience required.
• Marketing and/or sales track record of success within biotech/pharmaceutical; MBA preferred.
• Solid working knowledge of healthcare environment and evolving landscape.
• Solid knowledge of strategic and tactical marketing principles and techniques including digital and finance principles and processes.
• Business analysis and planning skills that drive sales performance.
• Excellent judgment and decision-making skills.
• Ability to create a culture of winning and full team engagement.
• Proven ability to deliver candid, effective feedback and efficiently manage performance.
• Ability to translate strategies into actionable and realistic marketing actions.
• Ability to lead, motivate and coordinante Cross functional teams.
• Ability to set a vision and a strategy.
• Build and inspire individuals and teams for success.
• Collaborates and is able to influence without authority across organizations.
• Demonstrated ability to network and partner effectively across functional areas.
• English language proficiency verbally and writing (for all non-English speaking countries).

Responsibilities

• Lead core strategic, financial, and business planning processes, including P&L review and analysis to identify trends, risks, and opportunities; developing forecasts and actionable recommendations; and managing the brand's budget plan.
• Lead the Integrated Brand Team as Brand Team Leader, developing in-depth customer insight to address stakeholder needs and co-create a winning brand strategy.
• Translate strategy into clear tactical plans, and allocate responsibilities across cross-functional and in-field teams.
• Own the analysis, planning, implementation, and control of tactical programs with cross-functional partners and the Integrated Brand Team.
• Develop omnichannel brand promotional materials and tools.
• Develop a clear point of view on brand issues, competitive positioning, customer segmentation and needs.
• Develop the sales strategy and execution plan for the field-based team.
• Deliver sales performance and key Brand KPIs while staying within budgets.
• Coach and develop Sales Team capabilities and optimize district performance.
• Coordinate cross-functional In-Field Teams and maintain market intelligence flow across functions to optimize brand strategy.

Skills

Cross-functional leadership

Marketing strategy

Business analysis

P&L management

Budget planning

Strategic planning

Influence without authority

Team leadership

English proficiency

Education

Bachelor's degree or equivalent

Advanced degree (MBA preferred)

Job description

AbbVie seeks a senior Marketing and Sales Leader in Mexico City to drive core product franchise strategy and execution. You will lead strategic planning, omnichannel campaigns, and field-based sales initiatives, aligning short-term targets with long-term brand goals.

Join a team focused on patient-centric strategies, market leadership, and compliant execution across Brand, In-Field, and Cross-functional partners within AbbVie’s values and policies.