Senior Marketing Manager - iGaming Growth Leader

Reelu; Ciudad de México; On-site; MXN 1,200,000 - 1,900,000; Full time

Job summary

Hard Rock Bet in Mexico City seeks a Senior Marketing Manager to lead localization and growth of the brand. You will develop integrated campaigns across digital and traditional channels, manage budgets and partnerships, and drive customer acquisition using SEO, SEM/PPC, CRM, and analytics.

Collaboration with cross-functional teams and external partners is essential. The role requires leadership, strategic thinking, and strong stakeholder management in a fast-paced environment.

Qualifications

• 5+ years of experience in marketing, brand management, or integrated campaign management.
• Experience developing and executing multi-channel marketing campaigns across digital and offline media.
• Strong knowledge of performance marketing, media planning, SEO, SEM/PPC, CRM, and analytics.
• Experience in iGaming industry.
• Experience managing agencies, budgets, and marketing performance metrics.
• Affiliate marketing and partnership management experience is a plus.
• Strong analytical, project management, and communication skills.
• Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.

Responsibilities

• Develop and execute localized marketing strategies and integrated campaigns across digital and traditional channels.
• Lead campaign planning, creative development, execution, optimization, and performance reporting.
• Manage media strategies, agency relationships, budgets, and marketing KPIs to maximize performance.
• Drive customer acquisition through SEO, SEM/PPC, CRM, sponsorships, content marketing, and digital media.
• Build and manage affiliate partnerships, negotiate deals, and optimize affiliate performance.
• Identify and develop new business partnerships across media, sports, hospitality, retail, and technology.
• Conduct market research and leverage customer insights to identify new growth opportunities.
• Collaborate with cross-functional teams to ensure seamless campaign execution and commercial success.

Job description

Hard Rock Bet in Mexico City seeks a Senior Marketing Manager to lead localization and growth of the brand. You will develop integrated campaigns across digital and traditional channels, manage budgets and partnerships, and drive customer acquisition using SEO, SEM/PPC, CRM, and analytics.

Collaboration with cross-functional teams and external partners is essential. The role requires leadership, strategic thinking, and strong stakeholder management in a fast-paced environment.