Growth Marketing Lead

Prodynamics - Corporativo; San Pedro Garza García; Remote; MXN 900,000 - 1,500,000; Full time

Job summary

Prodynamics - Corporativo is seeking an experienced Growth Marketing Manager to lead data-driven growth initiatives on a fully remote basis. The role focuses on user acquisition, activation, retention, and referral through experimentation and optimized funnels.

You will design and run A/B tests across website and app, analyze analytics, and collaborate with product, engineering, and data teams to maximize ROI and sustainable growth.

Qualifications

• 5+ years of growth/performance marketing experience.
• Proven ability to drive user growth via experimentation.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Develop and execute a growth strategy focused on user acquisition and retention.
• Identify and test new growth opportunities and channels.
• Design and manage A/B and multivariate tests across websites and apps.
• Analyze campaign data to derive actionable insights.
• Collaborate with product, engineering, and data science teams.
• Optimize onboarding flows and conversion funnels.
• Manage budgets and allocate resources for ROI.
• Stay updated on growth hacking techniques and tools.
• Report growth metrics to senior leadership.
• Foster data-driven experimentation within the marketing team.

Skills

Growth marketing

A/B testing

Marketing analytics

SQL

SEO/SEM

Paid social

Tools

Optimizely

VWO

Google Analytics

Mixpanel

Amplitude

Job description

About the Role

Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.


• Identify, prioritize, and test new growth opportunities and marketing channels.


• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).


• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.


• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.


• Optimize conversion funnels and user onboarding processes.


• Manage marketing budgets and allocate resources effectively to maximize ROI.


• Stay updated on the latest growth hacking techniques and marketing technologies.


• Report on key growth metrics and progress to senior leadership.


• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Requirements

• Minimum of 5 years of experience in growth marketing, performance marketing, or a related field, with a strong focus on user acquisition and retention.


• Proven track record of successfully driving significant user growth through experimentation and data analysis.


• Expertise in A/B testing methodologies and tools (e.g., Optimizely, VWO).


• Proficiency in marketing analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and SQL is highly preferred.


• Strong understanding of SEO, SEM, content marketing, email marketing, and paid social.


• Excellent analytical skills and the ability to