Hybrid HubSpot Marketing Ops Specialist

Benchmark Gensuite®; Aguascalientes; Híbrido; MXN 420.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus programs

Team-building events

Off-cycle reviews

Descripción de la vacante

Benchmark Gensuite is seeking a Marketing Operations Specialist to join our Marketing & Growth Automation team in a hybrid role based in Aguascalientes, MX. You will translate briefs into emails, forms, landing pages, workflows, and audience segments while maintaining clean data and actionable reporting.

The ideal candidate has 3+ years using HubSpot in B2B SaaS and a proven ability to build and troubleshoot workflows, emails, and campaigns with a data-driven mindset.

Formación

• 3+ years of hands-on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment.
• Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation.
• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls-to-action, and reporting.
• Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns.
• Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution.

Responsabilidades

• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking.
• Maintain campaign organization, naming conventions, templates, and subscription types.
• Support customer marketing programs, including newsletters, onboarding, renewals, win-back, surveys, adoption, and events.
• Monitor email deliverability and compliance, escalating technical issues as needed.
• Use approved AI tools to accelerate drafting, personalization, testing, and campaign production with human review.

Conocimientos

Campaign management

Marketing automation

Data analysis

Attention to detail

Project management

Herramientas

HubSpot

CRM

ZoomInfo

Zapier

Chili Piper

Descripción del empleo

Benchmark Gensuite is seeking a Marketing Operations Specialist to join our Marketing & Growth Automation team in a hybrid role based in Aguascalientes, MX. You will translate briefs into emails, forms, landing pages, workflows, and audience segments while maintaining clean data and actionable reporting.

The ideal candidate has 3+ years using HubSpot in B2B SaaS and a proven ability to build and troubleshoot workflows, emails, and campaigns with a data-driven mindset.