Hybrid Channel Marketing Lead - Growth & Activation

Stanley Black and Decker Inc.

Ciudad de México

Hybrid

MXN 900,000 - 1,500,000

Full time

2 days ago

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Job summary

Stanley Black & Decker Inc. in Mexico City seeks a Channel Marketing Sr. Manager to lead channel-specific activation plans and campaigns. This hybrid role partners with Sales, Brand Marketing and Product teams to optimize retail placement, promotions and portfolio launches.

The ideal candidate has 5-8 years in trade/channel marketing, strong analytics, and proficiency in Excel/PowerPoint with power BI or SAP experience. Excellent collaboration and project management skills are essential.

Qualifications

Bachelor's degree in marketing, Business Administration, Management, Commercial Engineering, or a related field.
5-8 years of experience in Trade Marketing, Shopper Marketing, Channel Marketing, Sales, or related commercial roles.
Experience working with retailers, distributors, and channel partners , preferably in tools, hardware, consumer durables, industrial, or related sectors.
Strong knowledge of trade promotion, merchandising, channel strategy, and point-of-sale execution.
Proven ability to work effectively in a matrixed, cross-functional organization.
Experience managing budgets, agencies, and external execution partners.
Strong analytical and business-planning capabilities.
Advanced proficiency in Excel and PowerPoint ; experience with Power BI, SAP, Nielsen, Circana/IRI, or similar tools is preferred.
Excellent communication, collaboration, and project management skills.

Responsibilities

Develop and implement strategies aligned with Stanley Black & Decker’s commercial priorities, growth plans, and brand objectives.
Translate brand and business strategies into channel-specific activation plans, promotional programs, merchandising initiatives, and customer-facing campaigns.
Partner with Sales and Key Account teams to support customer business planning, seasonal activations, product launches, and sell-out acceleration.
Drive excellence in in-store and channel execution, including displays, planograms, point-of-sale materials, promotional assets, and visibility programs.
Collaborate with Brand Marketing and Product teams to adapt campaigns and launches for effective execution across channels and customers.
Support go-to-market planning for new products and portfolio initiatives across relevant retail, distributor, and omni-channel environments.
Analyze sales trends, promotional effectiveness, customer performance, and market insights to identify opportunities and improve return on investment.
Track and report key performance indicators such as sell-out, distribution, display compliance, promotional execution, and market share performance.
Manage the Trade Marketing budget with discipline, ensuring efficient allocation of resources and measurable business impact.
Coordinate with cross-functional stakeholders including Sales, Marketing, Finance, Supply Chain, Category Management, and external agencies.
Build strong relationships with customers, channel partners, and third-party vendors to ensure high-quality execution.
Identify opportunities to improve shopper engagement, retail visibility, and channel effectiveness across Stanley Black & Decker brands.
Promote continuous improvement and best practices in trade marketing execution.