Channel Growth & Promotions Strategist

TECHTRONIC INDUSTRIES MEXICO SA DE CV; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

TECHTRONIC INDUSTRIES MEXICO SA DE CV is seeking a Channel Portfolio Marketing Manager to lead the category strategy across assigned channels, driving revenue growth, profitable demand generation, and market share gains. This role owns the planning, execution, and optimization of promotional activities, pricing strategies, bundles and incentives aligned with brand and sales objectives.

You will analyze performance, establish KPIs, monitor market conditions, and present insights to leadership to

Formación

• Bachelor’s degree in marketing, business administration, economics, or communications.
• 6–10 years in channel marketing or related fields with proven growth impact.
• Strong analytical, financial acumen and ability to evaluate promotional ROI.

Responsabilidades

• Develop, execute IC promotional strategies and calendars.
• Lead planning and optimization of promotional investments.
• Design pricing, demand gen, bundles, incentives, offers.
• Partner with Channel Account, Sales, Product Marketing, Finance.
• Analyze performance, customer behavior, trends, competition.
• Establish KPIs, measurement methods, reporting processes.
• Monitor market conditions and adjust strategic actions.
• Lead cross-functional campaigns and launches.
• Influence go-to-market strategies with insights.
• Manage budgets and co-marketing funds for ROI.

Conocimientos

Channel marketing

Promotional strategy

Analytics

Financial acumen

Stakeholder management

Project management

English (C1-C2)

Educación

Bachelor’s degree in marketing, business administration, economics, or communications

Herramientas

Microsoft Office

BI platforms

AI-enabled analytics tools

Descripción del empleo

TECHTRONIC INDUSTRIES MEXICO SA DE CV is seeking a Channel Portfolio Marketing Manager to lead the category strategy across assigned channels, driving revenue growth, profitable demand generation, and market share gains. This role owns the planning, execution, and optimization of promotional activities, pricing strategies, bundles and incentives aligned with brand and sales objectives.

You will analyze performance, establish KPIs, monitor market conditions, and present insights to leadership to