Head of Consumer Intelligence & AI-Driven Product Insights

SARELLY; México; Híbrido; MXN 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Sarelly is building a Consumer Intelligence capability to guide product development for Latina consumers in Mexico and the U.S. You will partner with Product Development, Innovation and R&D to translate insights into product opportunities and business actions.

This role emphasizes AI-native workstyles, fast testing, and cross-functional collaboration to drive meaningful brand impact. You will lead efforts to connect signals from first-party data, social listening, reviews, CRM and communities,

Formación

• 3–5 years in Consumer Insights, Consumer Strategy, Innovation, Product Insights or related discipline.
• Experience working in-house within a consumer brand / CPG company.
• Experience partnering directly with Product Development, Innovation or R&D teams.
• Strong qualitative research, analytical and strategic thinking skills.
• Ability to translate consumer research into clear product and business recommendations.
• Strong understanding of research methodologies and when to use them.
• Hands-on use of AI tools as part of your professional workflow.
• Excellent communication and storytelling skills.
• Fluent in English and Spanish.

Responsabilidades

• Put Consumer Intelligence at the heart of Product Development, from ideation to post-launch learning.
• Build and organize signals across data sources and turn insights into actionable recommendations.
• Develop deep Latina beauty consumer insights for Mexico and the U.S.
• Leverage AI-native methods to speed and deepen research; create repeatable AI-powered workflows.

Conocimientos

Qualitative research

Analytical thinking

Strategic thinking

Communication & storytelling

Bilingual: English/Spanish

Hands-on use of AI tools

Herramientas

AI tools

Descripción del empleo

Sarelly is building a Consumer Intelligence capability to guide product development for Latina consumers in Mexico and the U.S. You will partner with Product Development, Innovation and R&D to translate insights into product opportunities and business actions.

This role emphasizes AI-native workstyles, fast testing, and cross-functional collaboration to drive meaningful brand impact. You will lead efforts to connect signals from first-party data, social listening, reviews, CRM and communities,