Digital Campaign Coordinator

Bayer AG; Ciudad de México; Presencial; MXN 300.000 - 420.000; Jornada completa

Descripción de la vacante

Bayer AG in Mexico City is seeking a Digital Associate to support the execution of digital marketing campaigns and end-to-end activities across the consumer journey.

The role requires a Bachelor’s degree in marketing or related field, 1 year of digital marketing experience, and Advanced English. You will work with Brand Managers and external agencies to optimize campaigns and drive brand KPI performance.

Formación

• Bachelor’s degree in marketing, business administration or similar required.
• Advanced English: writing, reading and oral.
• 1 year of digital marketing and activations experience, ideally in consumer goods/OTC.
• Consumer understanding to identify needs.
• Basic marketing metrics (MS, sell out, distribution).
• Ability to identify market trends.
• Digital knowledge to propose and execute plans.
• Analytical, proactive, team worker, creative, results oriented.

Responsabilidades

• Support organization: marketing, sales, digital on the Digital Transformation Execution.
• Assure proper execution and support marketing, optimize digital campaigns and maximize brand KPI’s, as well as end to end digital activities, considering full funnel consumer journey.
• Support Brand Managers on development and execution of communication campaigns. Coordinate with Marketing Team and Media and Digital agencies the creation of materials across all digital channels.
• Coordinate among different agencies to implement digital campaigns (creativity, content, media & buying) on time.
• Monitor digital dashboards, KPIs, identify findings and recommend optimizations to Brand Managers.
• Coordinate with agencies content development and prepare performance reports when necessary.
• Coordinate and work with brand managers to ensure digital decks production and check compliance for all activations.
• Support organization on digital execution, response to business needs.
• Active participation in Digital Reviews Meetings, confirm timings, campaigns, assets and support the Brand Manager to adjust marketing plans.

Conocimientos

Advanced English

Digital marketing

Analytical

Educación

Bachelor’s degree in marketing, business administration or similar

Descripción del empleo

Bayer AG in Mexico City is seeking a Digital Associate to support the execution of digital marketing campaigns and end-to-end activities across the consumer journey.

The role requires a Bachelor’s degree in marketing or related field, 1 year of digital marketing experience, and Advanced English. You will work with Brand Managers and external agencies to optimize campaigns and drive brand KPI performance.