Growth-Driven Paid Advertising Strategist

Power Digital Marketing; México; A distancia; MXN 550.000 - 950.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Paid Advertising Strategist to own execution, performance, and growth of campaigns across paid social and paid media. You will align efforts to client goals, collaborating with leadership to evolve strategy and manage reporting, optimizations, and keyword research.

The role demands advanced English, 2–3 years in digital marketing, and strong expertise in Meta/Google ads, SEM, and analytics. A data-driven mindset and AI-enabled optimization are essential.

Formación

• 2–3 years of digital marketing experience.
• 1–2 years in an agency setting.
• 2+ years with Direct Response marketing (E‑Commerce, Lead Gen or B2B).
• 2+ years with Meta Ads for direct response campaigns.
• 2+ years of hands-on experience with SEM (Search Engine Marketing).
• Experience with campaign development and optimization: bid optimization, keyword research, and ad copy development.
• Campaigns include Performance Max, Shopping, YouTube, Display, Local, and Bing Ads.
• Proficient in Google Analytics and data-driven decision making.
• Strong understanding of full-funnel marketing and paid media’s role in the funnel.

Responsabilidades

• Own the execution and growth of paid social and paid media campaigns.
• Manage client budgets and advise on budget changes.
• Own reporting, optimizations, and client communication.
• Collaborate with Specialists and account leadership on strategy.
• Produce weekly client progress recaps with insights and recommendations.
• Communicate strategy internally and externally with clients.
• Leverage AI technologies to optimize business processes.
• Utilize Power Digital's Nova ecosystem related to the department.

Conocimientos

Digital marketing

Agency experience

Client communication

Strategic thinking

Analytics

Herramientas

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Office

Descripción del empleo

Power Digital is seeking a Paid Advertising Strategist to own execution, performance, and growth of campaigns across paid social and paid media. You will align efforts to client goals, collaborating with leadership to evolve strategy and manage reporting, optimizations, and keyword research.

The role demands advanced English, 2–3 years in digital marketing, and strong expertise in Meta/Google ads, SEM, and analytics. A data-driven mindset and AI-enabled optimization are essential.