Google Ads Specialist

Spotlight Marketing and Branding; Ciudad de México; On-site; MXN 480,000 - 600,000; Full time

Job summary

Spotlight Marketing and Branding is seeking an experienced Google Ads Specialist with a proven track record generating leads for law firms. This is not an entry-level role; you must have personally managed campaigns for legal clients and demonstrate consistent results.

You will own and optimize campaigns, conduct keyword research, manage budgets, track conversions, and report on CPL, ROI, and lead quality. Strong English communication and ability to explain performance are essential.

Qualifications

• 4+ years hands-on Google Ads experience.
• Direct experience running Google Ads for law firms.
• Track record of generating 50+ qualified legal leads per month.
• Experience managing meaningful monthly ad budgets.
• Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager.
• Ability to clearly explain why a campaign is performing or not.
• Excellent analytical and problem-solving skills.
• Strong English communication skills.

Responsibilities

• Own and optimize Google Ads campaigns for law firms.
• Conduct keyword research and build high-intent search campaigns.
• Manage bidding strategies, budgets, negative keywords, audiences, and ad copy.
• Improve conversion rates and reduce cost per qualified lead.
• Work with landing pages and recommend CRO improvements.
• Set up and troubleshoot conversion tracking.
• Monitor lead quality, not just form submissions.
• Report on CPL, conversion rate, qualified leads, spend, and ROI.
• Continuously test and optimize campaigns to increase lead volume.

Skills

Google Ads

Lead generation

Campaign optimization

Landing page optimization

Analytics

English communication

Tools

GA4

Google Tag Manager

Job description

*Check at the bottom for an additional hiring step.*

We’re looking for an experienced Google Ads Specialist with a proven track record generating leads for law firms.

This is not an entry-level role. We’re specifically looking for someone who has personally managed Google Ads campaigns for legal clients and can demonstrate consistent lead generation results.

The #1 requirement

You have successfully generated 50+ qualified leads per month for a law firm through Google Ads and can walk us through exactly how you did it.

What you’ll be responsible for

• Own and optimize Google Ads campaigns for law firms
• Conduct keyword research and build high-intent search campaigns
• Manage bidding strategies, budgets, negative keywords, audiences, and ad copy
• Improve conversion rates and reduce cost per qualified lead
• Work with landing pages and recommend CRO improvements
• Set up and troubleshoot conversion tracking
• Monitor lead quality, not just form submissions
• Report on CPL, conversion rate, qualified leads, spend, and ROI
• Continuously test and optimize campaigns to increase lead volume

You should have

• 4+ years of hands-on Google Ads experience
• Direct experience running Google Ads for law firms
• A track record of generating 50+ qualified legal leads per month
• Experience managing meaningful monthly ad budgets
• Strong knowledge of Search campaigns, bidding strategies, conversion tracking, GA4, and Google Tag Manager
• Strong understanding of landing page conversion optimizationAbility to clearly explain why a campaign is or isn’t performing
• Excellent analytical and problem-solving skills
• Strong English communication skills

Big plus

Experience with high-value legal practice areas such as personal injury, criminal defense, family law, immigration, estate planning, probate, or similar.