Global Social Media & Digital Marketing Lead

HSBC; Ciudad de México; On-site; MXN 360,000 - 480,000; Full time

Job summary

HSBC in Mexico City is seeking a Brand Social Media Lead who will develop and execute customer-focused social media strategies aligned with HSBC’s Global Marketing plan. You will drive revenue targets by delivering consistent brand-building experiences across digital channels and coordinating with internal teams and external partners.

The role requires 5–7 years of hands-on social media management, strong data-driven insight, and fluent English.

Qualifications

• 5–7 years of social media management experience.
• Strong understanding of digital trends and analytics.
• Experience with brand-building in financial services preferred.
• High level English required.
• Excellent relationship-building and cross-functional collaboration skills.

Responsibilities

• Execute and refine Social Media strategy aligned to Global Marketing objectives.
• Manage and develop social media plans across HSBC channels, maintaining brand consistency.
• Monitor performance metrics and summarize learnings for future initiatives.
• Drive innovation in social channels and develop new digital assets.
• Oversee social media budget and agency partnerships to ensure alignment with marketing goals.
• Develop influencer strategies and manage crisis communications when needed.

Skills

Social media strategy

Analytics & data

Stakeholder management

English proficiency

Education

Bachelor's degree in Marketing or Business

Job description

HSBC in Mexico City is seeking a Brand Social Media Lead who will develop and execute customer-focused social media strategies aligned with HSBC’s Global Marketing plan. You will drive revenue targets by delivering consistent brand-building experiences across digital channels and coordinating with internal teams and external partners.

The role requires 5–7 years of hands-on social media management, strong data-driven insight, and fluent English.