Global Marketing Operations Manager

Google Operations Center; Ciudad de México; On-site; MXN 2,000,000 - 3,600,000; Full time

Job summary

Google Operations Center is seeking a Senior Marketing Manager to lead one or two dedicated vertical pods, focusing on email marketing and paid media operations. You will report to the Senior Marketing Manager and manage a team of Campaign Specialists, Data Analysts, and Team Leads to ensure service delivery and SLA adherence.

The role involves hands-on campaign execution, QA, RCAs, and cross-functional collaboration with APAC to execute global business objectives and immediate goals.

Qualifications

• Degree in marketing required or a related field.
• 15+ years of experience in marketing operations and digital marketing including email marketing and paid media.
• 8+ years of experience operating email marketing and paid media campaigns across digital channels.
• 8+ years of people management leading teams of strategists and analysts.
• Proven track record of leading large multi-channel marketing programs.
• Strong stakeholder management across cross-functional teams.
• Experience with improving operational excellence, queue management, and process transformation.
• Excellent understanding of the online advertising ecosystem and pricing models.

Responsibilities

• Direct reporting to the Senior Marketing Manager and act as the operational point of contact for the pod.
• Collaborate with APAC teams to align goals and deliverables for global objectives.
• Lead, develop, and coach Team Leads, Campaign Specialists, and Data Analysts; set KPIs and career plans.
• Oversee queues, workflow allocation, and daily load balancing to meet SLAs.
• Be hands-on in campaign execution, QA, and troubleshooting across tools like Marketo, Gamma, and GNP.
• Perform RCAs and implement corrective actions to prevent recurrence.
• Work with Process Excellence and Automation teams to drive optimization and standardization.
• Lead pod operations and contribute to WBRs/QBRs with metrics on SLA attainment and productivity.

Skills

Marketing operations

Email marketing

Paid media

Team leadership

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

Marketo

HubSpot

Eloqua

GNP

Gamma

Job description

Google Operations Center is seeking a Senior Marketing Manager to lead one or two dedicated vertical pods, focusing on email marketing and paid media operations. You will report to the Senior Marketing Manager and manage a team of Campaign Specialists, Data Analysts, and Team Leads to ensure service delivery and SLA adherence.

The role involves hands-on campaign execution, QA, RCAs, and cross-functional collaboration with APAC to execute global business objectives and immediate goals.