Learning and Capability Development Specialist - Marketing

GOC International LLC; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Google Operations Center is seeking a Learning and Capability Development Specialist to design, develop, and deliver training programs across MarTech stacks, including Marketo, Eloqua, Salesforce Marketing Cloud, and Google platforms. You will mentor workflow teams, manage knowledge, and align training with client requirements in a dynamic, global environment.

You will design comprehensive curricula, innovate instructional methods, and facilitate training delivery across live, virtual, and

Formación

• 4–6 years of progressive experience in Learning & Development, Technical Training, or MarTech Operations.
• Fluent in English and Spanish with strong facilitation and communication skills.
• Deep familiarity with marketing workflows, digital campaigns, multi‑channel customer journeys, and creative production cycles.
• Working knowledge of HTML/CSS for email template troubleshooting and landing page configuration.

Responsabilidades

• Design, author, and maintain comprehensive MarTech curricula for enterprise stacks.
• Deliver training across live classroom sessions, immersive bootcamps, virtual workshops, and self-paced digital modules.
• Provide targeted coaching and mentoring to operations teams handling live campaigns and data workflows.
• Own end‑to‑end product knowledge management for the vertical and produce SOPs and training assets.

Conocimientos

Learning & Development

MarTech Operations

English & Spanish

Facilitation

Herramientas

Marketo

Eloqua

Salesforce Marketing Cloud

HubSpot

Google Marketing Platform

Google Ads

Descripción del empleo

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Join Us! At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

As a Learning and Capability Development Specialist, you will be responsible for providing coaching, training and mentoring to your workflow teams, as well as provide domain expertise on client specified processes and products. You will be a subject matter expert that designs, develops, and delivers training programs within the GOC Sales & Marketing vertical. The trainer plays a crucial role in educating GOCers, overseeing internal training operations and promoting a team‑orientated, improvement focused environment. This role is critical in establishing and managing relationships between key internal customers, clients, and other stakeholders and own all end‑to‑end product knowledge management.

Position Responsibilities

• MarTech Curriculum Architecture & Design:
  • Comprehensive MarTech Curricula: Design, author, and maintain advanced training tracks specifically focused on enterprise Marketing Technology stacks, including:
    • Marketing Automation & Email Operations: Workflows, complex segmentation rules, dynamic content generation, lead scoring models, and automated trigger campaigns across platforms like Marketo, Eloqua, and Salesforce Marketing Cloud.
    • Customer Data & CRM Integration: Data hygiene, unified customer profiles, lifecycle data flows, CRM synchronization, and governance rules.
    • Campaign Execution & Ad Tech: Campaign architecture, tracking parameters (UTMs), asset versioning, and integration with the Google Marketing Platform and Google Ads ecosystem.
  • Instructional Innovation: Incorporate advanced learning methodologies, simulation environments, sandbox testing environments, and AI‑assisted learning tools to scale technical enablement across complex workflows.
  • Technical Documentation & SOPs: Translate intricate platform updates, API integrations, and client‑specific business rules into clear Standard Operating Procedures (SOPs) and training assets.
  • Technical Training Delivery & Facilitation: Multimodal Execution: Lead high‑impact training delivery across live classroom sessions, immersive bootcamps, virtual workshops, and self‑paced digital modules via enterprise Learning Management Systems (LMS).
  • Workflow Coaching: Provide targeted coaching, side‑by‑side mentoring, and troubleshooting guidance to operations teams handling live campaign deployments, data segmentation, and asset configurations.
  • Needs Assessment & Strategic Alignment: Capability Gap Analysis: Proactively identify technical skill gaps through data analytics, quality audits, stakeholder interviews with operations leaders, and incoming campaign requirements.
  • Agile Curriculum Adaptation: Rapidly adjust training roadmaps to align with fast‑moving product launches, platform migrations, and shifts in client specifications.
  • Ecosystem Partnerships: Cultivate strategic relationships with operations managers, Subject Matter Experts (SMEs), and client stakeholders to stay ahead of industry trends and emerging marketing tech.
  • Knowledge Management: Own end‑to‑end product knowledge management for the vertical, serving as the central hub for technical enablement updates.

Minimum Qualifications

• Experience: Minimum 4-6 years of progressive experience in Learning & Development, Technical Training, or MarTech Operations within a fast‑paced corporate, agency, or tech environment.
• MarTech & Marketing Operations Acumen: Deep familiarity with marketing workflows, digital campaigns, multi‑channel customer journeys, and creative production cycles.
• Technical Proficiency: Working knowledge of HTML/CSS for email template troubleshooting, landing page configuration, and navigating digital marketing platforms.
• Facilitation & Communication: Exceptional presentation, workshop facilitation, and cross‑functional communication skills in both English and Spanish.
• Bilingual Proficiency: Full professional proficiency in English and Spanish (written and spoken).

Preferred Qualifications

• Platform Expertise: 3+ years of hands‑on experience configuring, managing, or training on enterprise marketing automation and CRM tools (e.g., Marketo, Eloqua, Salesforce Marketing Cloud, HubSpot).
• Digital Advertising Stack & Paid Media: Comprehensive understanding of Paid Media campaign strategies, execution, tracking, and the Google Marketing Platform / Google Ads ecosystem.
• Advanced Analytics & Testing: Experience with designing and interpreting Alpha/Beta testing frameworks (A/B testing, multivariate testing for campaigns).
• Familiarity with Media Mix Modeling (MMM) principles, attribution modeling, and evaluating marketing spend effectiveness.
• Project Management: Proven track record of managing complex projects from initiation to closure, including intake queues, resource allocation, and workflow timelines (PMP, Agile, or Six Sigma certifications are a strong plus).
• Data Fluency: Proficiency in Google Workspace (Docs, Sheets, Slides) and data visualization tools to track and present training metrics.

Information collected and processed as part of your Google Operations Center (GOC) jobs profile, and any job applications you choose to submit, is subject to GOC's Applicant and Candidate Privacy Policy.

Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

To ensure a barrier‑free interview, please mention any required assistance or specific arrangements in your application and confirm them with your recruiter.

For any questions, feel free to reach out to us at [e-mail].

Join us in building something special at GOC, where we're creating the best possible journey for our customers and employees.

Google Operations Center is a unique company of problem‑solvers, partnering with Google to provide support to their users and customers.

We believe an amazing customer experience begins with an amazing culture, and we help you be your best through leadership that listens, a culture of growth, and resources for wellbeing.

With locations from North America to Asia, we hope you'll explore opportunities in your corner of the world.