Global Director of Digital Twin & Scalable Content

The Coca-Cola Company; México; On-site; MXN 3,305,000 - 3,827,000; Full time

Job summary

The Coca-Cola Company is seeking a Director, Digital Twin and Scalable Content Capabilities to lead a global service line that connects Digital Twins with automated content creation at scale and translate priorities into roadmaps.

You will own operating model, governance, and ROI, leading cross-functional teams across Marketing, Packaging Graphics, Product Data, Digital Shelf, and partners to drive measurable outcomes and adoption globally.

Qualifications

• Bachelor’s degree or equivalent relevant professional experience.
• Significant experience leading a global or multi-market digital service, content-production capability, operational area, or technology-enabled platform
• Demonstrated experience translating strategy into operating plans, roadmaps, governance, resource priorities, and measurable outcomes.
• End-to-end accountability for a service or capability spanning multiple functions, markets, business units, or external partners.
• Experience with automated content production at scale, modular content, templates, data-driven adaptation, workflow automation, or high-volume digital asset creation.
• Proven ability to prioritize competing demands, allocate approved resources, lead complex cross-functional implementation, and resolve delivery constraints.
• Strong vendor, commercial, and financial acumen, including service levels, capacity, contracts, external spend, and investment recommendations.
• Ability to influence senior stakeholders, lead change and adoption, and develop teams across a complex matrixed organization.

Responsibilities

• Lead Digital Twin and Scalable Content Services as an integrated global Service line, converting priorities into operating plans, roadmaps, implementation programs, and measurable outcomes.
• Own the operating model, governance, service catalogue, decision rights, standards, and ways of working across the capability portfolio.
• Determine operational priorities and allocate approved resources across projects, platforms, workflows, and partners, balancing business value, market needs, risk, capacity, and cost.
• Provide evidence-based recommendations on future capabilities, investment needs, emerging technologies, and operational risks.
• Hold end-to-end accountability for the design, delivery, performance, and continuous improvement of the service portfolio.
• Connect Digital Twins, product data, assets, modular content, templates, and automation rules for high-volume content creation and adaptation.
• Lead the evolution to scalable self-service and hybrid models with governance, rights, brand controls, and human review.
• Define and monitor performance measures across quality, throughput, adoption, and cost effectiveness.

Skills

Global program leadership

Digital content production

Stakeholder influence

Budget & procurement

Education

Bachelor's degree or equivalent

Tools

Automation platforms

Job description

The Coca-Cola Company is seeking a Director, Digital Twin and Scalable Content Capabilities to lead a global service line that connects Digital Twins with automated content creation at scale and translate priorities into roadmaps.

You will own operating model, governance, and ROI, leading cross-functional teams across Marketing, Packaging Graphics, Product Data, Digital Shelf, and partners to drive measurable outcomes and adoption globally.