Global B2B Digital Marketing Lead — E‑commerce & Growth

Lonza Group; Puebla de Zaragoza; Presencial; MXN 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Inclusive workplace

Competitive salary and benefits

Descripción de la vacante

Lonza Group in Puebla, Mexico is seeking a Senior Manager, Global Digital Marketing to lead the digital marketing strategy and execution for ACHIEVÉV platform and related initiatives within the Global Web & Digital Marketing team.

You will shape multi-channel campaigns, own marketing automation, collaborate across product marketing, regional teams, and IT, and translate data into actionable insights while driving growth and adoption of Lonza's digital platforms.

Formación

• Bachelor’s degree in Marketing, Communications, or a related field. MBA preferred.
• Proven experience managing digital marketing platforms and campaigns with strategy, deployment and performance reporting.
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry.

Responsabilidades

• Lead digital marketing strategy and execution for the ACHIEVÉV platform across paid, owned, and earned channels.
• Plan and execute multi-channel campaigns aligned with business objectives and optimize funnel performance.
• Own marketing automation strategy, including lead nurturing, onboarding and lifecycle programs.
• Manage content strategy with whitepapers, stories, infographics, webinars, and platform messaging.
• Support SEO and website performance for ACHIEVÉV and related properties.
• Collaborate with product marketing, regional teams, and IT to align campaigns with roadmaps and goals.
• Monitor and report on KPIs (traffic, conversions, CAC, LTV) and optimize campaigns.

Conocimientos

Digital marketing strategy

Campaign execution

Analytics interpretation

Leadership

Cross-functional collaboration

Educación

Bachelor’s degree in Marketing or Communications

MBA preferred

Herramientas

Marketing automation platforms

Descripción del empleo

Lonza Group in Puebla, Mexico is seeking a Senior Manager, Global Digital Marketing to lead the digital marketing strategy and execution for ACHIEVÉV platform and related initiatives within the Global Web & Digital Marketing team.

You will shape multi-channel campaigns, own marketing automation, collaborate across product marketing, regional teams, and IT, and translate data into actionable insights while driving growth and adoption of Lonza's digital platforms.