Senior Manager, Global Digital Marketing

Lonza Group; Puebla de Zaragoza; Presencial; MXN 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Inclusive workplace

Competitive salary and benefits

Descripción de la vacante

Lonza Group in Puebla, Mexico is seeking a Senior Manager, Global Digital Marketing to lead the digital marketing strategy and execution for ACHIEVÉV platform and related initiatives within the Global Web & Digital Marketing team.

You will shape multi-channel campaigns, own marketing automation, collaborate across product marketing, regional teams, and IT, and translate data into actionable insights while driving growth and adoption of Lonza's digital platforms.

Formación

• Bachelor’s degree in Marketing, Communications, or a related field. MBA preferred.
• Proven experience managing digital marketing platforms and campaigns with strategy, deployment and performance reporting.
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry.

Responsabilidades

• Lead digital marketing strategy and execution for the ACHIEVÉV platform across paid, owned, and earned channels.
• Plan and execute multi-channel campaigns aligned with business objectives and optimize funnel performance.
• Own marketing automation strategy, including lead nurturing, onboarding and lifecycle programs.
• Manage content strategy with whitepapers, stories, infographics, webinars, and platform messaging.
• Support SEO and website performance for ACHIEVÉV and related properties.
• Collaborate with product marketing, regional teams, and IT to align campaigns with roadmaps and goals.
• Monitor and report on KPIs (traffic, conversions, CAC, LTV) and optimize campaigns.

Conocimientos

Digital marketing strategy

Campaign execution

Analytics interpretation

Leadership

Cross-functional collaboration

Educación

Bachelor’s degree in Marketing or Communications

MBA preferred

Herramientas

Marketing automation platforms

Descripción del empleo

Senior Manager, Global Digital Marketing

Mexico, Puebla

Senior Manager, Global Digital Marketing

Location: Puebla, Mexico.

What you will get

• An agile career and a dynamic work culture
• An inclusive and ethical workplace
• Compensation programs that recognize high performance
• In addition to a competitive salary, you can expect numerous lifestyle, family, and leisure benefits.

The Global Web & Digital Marketing team leads digital transformation across CHI and is seeking a talented, entrepreneurial thinker to join as Senior Manager, Global Digital Marketing, part of the Marketing, Brand & Demand Generation organization at Capsugel.

In this role, you will lead digital marketing strategy, execution, and reporting for ACHIEV® - Capsugel's B2B e-commerce and customer portal - while flexing to support broader Global Web & Digital Marketing initiatives across CHI. This position sits at the intersection of platform marketing, digital channel management, and global campaign support, partnering cross-functionally with product marketing, commercial excellence, regional marketing, and IT. Successful candidates must operate at both a strategic level, developing innovative digital marketing solutions, and at a tactical level, analyzing data, solving problems, and driving execution across multiple priorities.

What you will do

• Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels (SEM, display, LinkedIn, email, organic, and content), driving new user acquisition, engagement, and retention.
• Plan and execute multi-channel marketing campaigns aligned with ACHIEV® business objectives, ensuring consistent messaging, brand standards, and optimized funnel performance from awareness through registration to platform activation.
• Own marketing automation strategy for ACHIEV®, including lead nurturing flows, onboarding sequences, re-engagement campaigns, and full customer lifecycle marketing programs.
• Manage digital content strategy in collaboration with internal and external stakeholders, including whitepapers, customer stories, infographics, webinars, and platform messaging, ensuring discoverability and quality across channels.
• Support SEO and website performance for ACHIEV® content and adjacent CHI digital properties, ensuring optimization for both users and search engines.
• Flex on demand to support Global Digital Marketing team with ad hoc projects, campaigns, and channel activations, bringing platform expertise and execution capability to broader CHI initiatives.
• Monitor and report on key performance indicators (traffic, conversions, activation, retention, CAC, LTV), translating data into actionable insights and continuous campaign optimization.
• Collaborate with Product Marketing, Revenue Operations, Regional Marketing, and Analytics teams to align campaigns with product roadmaps, commercial goals, and customer needs.
• Manage agency partners and external vendors, providing strategic direction, creative feedback, and execution oversight to ensure delivery quality and efficiency.
• Apply e-commerce marketing expertise to ACHIEV® promotional campaigns and platform positioning, leveraging best-in-class tactics to drive adoption and revenue growth.

What we are looking for

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree or MBA preferred.
• Demonstrated experience managing and executing in digital marketing platforms and campaigns, including strategy, deployment, and performance reporting
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry
• Travel 15% to 20% Globally
• The ability and willingness to collaborate across multiple time zones.

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.

Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.