Gestor de Campañas de Performance Marketing

Placements24; Tlalnepantla; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Job summary

WhatJobs Direct in Mexico is seeking a skilled Gestor de Campañas de Performance Marketing to join our marketing team in Tlalnepantla. You will manage paid search, social, and display campaigns to drive e-commerce growth, optimizing ROI, CPA, and lead generation.

The ideal candidate is data-driven, proficient with Google Ads, Meta Ads Manager, and Google Analytics, and possesses strong CRO and A/B testing knowledge.

Qualifications

• Proven experience as a Performance Marketing Manager with e-commerce focus.
• Experience managing paid search, paid social, and display campaigns.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics.
• Strong analytical skills to translate data into actionable insights.
• Knowledge of CRO and A/B testing methodologies.
• Familiarity with attribution models is a plus.
• Spanish language communication skills.
• Bachelor's degree in Marketing, Advertising, or Business Administration.
• Willingness to commute daily to Tlalnepantla, State of Mexico.

Responsibilities

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels.
• Manage daily campaign operations including budget allocation, bid management, targeting, and ad creatives.
• Continuously optimize campaigns based on performance data and A/B testing to maximize ROI and KPIs.
• Analyze campaign performance, website analytics, and conversion data to identify insights and opportunities for improvement.
• Collaborate with creative teams to develop compelling ad copy and visuals that drive engagement and conversions.
• Conduct market and competitor research to inform campaign strategies.
• Stay informed about trends, tools, and best practices in performance marketing and e-commerce.
• Generate regular performance reports for management, highlighting metrics, insights, and recommendations.
• Work with analytics and sales teams to ensure alignment and drive business growth.
• Manage and maintain advertising budgets across platforms.

Skills

Analytical skills

Spanish communication

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

A/B testing tools

Attribution modelling tools

Job description

About the Role

Our client, WhatJobs Direct, is looking for a highly skilled Gestor de Campañas de Performance Marketing to join our dynamic marketing team in Tlalnepantla, State of Mexico. This role is essential for driving measurable results through paid advertising channels, including search, social, and display advertising, with a strong focus on e-commerce growth. You will be responsible for planning, executing, and optimizing campaigns to meet specific performance targets, such as ROI, CPA, and lead generation. The ideal candidate is data-driven, innovative, and possesses a deep understanding of the paid media landscape. This is an excellent opportunity for a performance marketing expert to contribute to a leading company.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across various channels (Google Ads, Meta Ads, LinkedIn Ads, programmatic advertising).
• Manage daily campaign operations, including budget allocation, bid management, targeting, and ad creatives.
• Continuously optimize campaigns based on performance data and A/B testing to maximize ROI and achieve KPIs.
• Analyze campaign performance, website analytics, and conversion data to identify insights and opportunities for improvement.
• Collaborate with creative teams to develop compelling ad copy and visuals that drive engagement and conversions.
• Conduct thorough market and competitor research to inform campaign strategies.
• Stay informed about the latest trends, tools, and best practices in performance marketing and e-commerce.
• Generate regular performance reports for management, highlighting key metrics, insights, and recommendations.
• Work closely with the analytics and sales teams to ensure alignment and drive business growth.
• Manage and maintain advertising budgets effectively across all platforms.

Requirements

• Proven experience as a Performance Marketing Manager or similar role, with a strong focus on e-commerce.
• Demonstrable success in managing and optimizing paid search, paid social, and display advertising campaigns.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other relevant advertising platforms.
• Strong analytical skills and the ability to interpret complex data to drive actionable insights.
• Excellent understanding of conversion rate optimization (CRO) and A/B testing methodologies.
• Experience with various attribution models is a plus.
• Strong communication and presentation skills in Spanish.
• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
• Ability to work effectively within a team environment in our Tlalnepantla, State of Mexico office.
• Must be able to commute daily to our office in Tlalnepantla, State of Mexico.

Benefits

We offer a competitive salary, comprehensive health insurance, and opportunities for professional development. Employees benefit from a dynamic and collaborative work culture, access to advanced marketing technologies, and the chance to work with a leading e-commerce company, WhatJobs Direct. Join our team and contribute to driving significant growth through expertly managed performance marketing campaigns.