Especialista en Publicidad Digital y PPC para E-commerce

Placements24; Región Centro; Hybrid; MXN 360,000 - 520,000; Full time

Benefits offered by this job

Health benefits

Professional development opportunities

Job summary

WhatJobs Direct busca un Especialista en Publicidad Digital y PPC para E-commerce, con enfoque en campañas en Google Ads y redes sociales. Idealmente con historial comprobado en optimización de ROAS y crecimiento de tráfico cualificado.

La posición es híbrida en Zapopan, Jalisco, con colaboración estrecha entre marketing y comercio electrónico para lograr metas ambiciosas. Buscamos profesional con experiencia en e‑commerce, actitud analítica y habilidades de copywriting para anuncios efectivos.

Qualifications

• Experiencia comprobada gestionando y optimizando campañas PPC en e‑commerce.
• Dominio de segmentación de audiencia y estrategias de puja.
• Capacidad analítica y enfoque basado en datos para la toma de decisiones.

Responsibilities

• Desarrollar, ejecutar y optimizar campañas de publicidad pagada (PPC, social ads, display).
• Investigación de palabras clave y targeting para alcanzar al público objetivo.
• Monitorear rendimiento diario (CTR, CPC, CPA, ROAS) y ajustar para mejorar resultados.
• Gestionar presupuestos de publicidad y maximizar el ROI.
• Crear copys atractivos y seleccionar assets visuales de alta conversión.
• Probar variaciones de anuncios, landing pages y estrategias de segmentación.

Skills

PPC Campaigns

Google Ads

Social Ads

Data Analysis

Budget Management

A/B Testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client, WhatJobs Direct, is seeking a performance-driven Especialista en Publicidad Digital y PPC para E-commerce to join their team in Zapopan, Jalisco . This role is crucial for managing and optimizing paid advertising campaigns across various digital channels, including Google Ads, social media platforms, and other relevant networks, with the primary goal of driving qualified traffic and maximizing return on ad spend (ROAS) for our e-commerce operations. The ideal candidate will have a proven track record of success in developing, implementing, and analyzing complex PPC campaigns. You will work closely with the marketing and e-commerce teams to ensure cohesive strategies and achieve ambitious growth targets. This position offers a hybrid work arrangement, allowing for a balance between in-office collaboration and remote flexibility in the vibrant area of Zapopan, Jalisco .

Key Responsibilities

• Develop, execute, and manage data-driven paid advertising campaigns (PPC, social ads, display) across platforms like Google Ads, Facebook Ads, Instagram Ads, etc.
• Conduct thorough keyword research and audience targeting to optimize campaign performance and reach the right customers.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS, and implementing adjustments to improve results.
• Manage advertising budgets effectively, ensuring spend is aligned with objectives and maximizing ROI.
• Create compelling ad copy and select high-converting imagery/video assets for campaigns.
• A/B test different ad variations, landing pages, and targeting strategies to identify optimal approaches.
• Collaborate with the e-commerce team to ensure landing pages are optimized for conversion and aligned with campaign messaging.
• Stay up-to-date with the latest trends and best practices in digital advertising and PPC management.
• Prepare regular performance reports for stakeholders, providing insights and strategic recommendations.
• Continuously explore new advertising channels and opportunities to expand reach and drive growth.

Requirements

• Proven experience as a PPC Specialist, Digital Advertising Specialist, or similar role within an e-commerce context.
• Demonstrated success in managing and optimizing Google Ads and social media advertising campaigns.
• Strong understanding of audience segmentation, targeting, and bidding strategies.
• Proficiency in using advertising platforms' analytics tools and reporting dashboards.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Strong copywriting skills for creating effective ad creatives.
• Familiarity with Google Analytics and other web analytics platforms.
• Ability to work collaboratively in a team environment and manage projects effectively.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Knowledge of SEO principles is a plus.

Benefits

• Our client provides a competitive compensation package, health benefits, and opportunities for professional development.

Working in a hybrid model in Zapopan, Jalisco offers a balanced approach to work and personal life. You will have the chance to work with a dynamic team, utilize cutting-edge advertising tools, and contribute significantly to the success of a growing e-commerce business.