Gerente de Marketing Turístico en Oaxaca

Placements24; Oaxaca de Juárez; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Professional development

Flexible work

Job summary

Placements24 is seeking a strategic Gerente de Marketing Turístico to lead marketing efforts for Oaxaca’s tourism sector. You will design and implement marketing strategies to attract visitors and elevate Oaxaca’s global appeal, coordinating with local stakeholders and agencies.

The role demands strong digital marketing expertise, a track record in brand management, and ability to analyze market trends. A hybrid work setup and opportunities for professional development are offered.

Qualifications

• Minimum of 5 years of experience in marketing with a focus on tourism or destination marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong expertise in digital marketing channels and analytics tools.

Responsibilities

• Develop and execute comprehensive marketing strategies for Oaxaca tourism.
• Manage digital campaigns including social media, SEO/SEM, email, and content creation.
• Oversee brand management and ensure consistent messaging across platforms.
• Conduct market research and analyze trends to identify opportunities.
• Collaborate with local stakeholders, government agencies, and private businesses.
• Manage advertising budgets and track campaign performance.
• Organize and participate in tourism fairs and promotional events.
• Develop marketing materials like brochures, websites, and videos.
• Monitor online reputation and engage with online communities.
• Report on marketing activities and effectiveness to senior management.

Skills

Digital marketing

Brand management

Content creation

Analytics

Communication

Strategic thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Tourism

Tools

Google Analytics

CMS

CRM software

SEO/SEM tools

Social media management tools

Job description

About the Role

Our client, a prominent organization dedicated to promoting tourism in the culturally rich region of Oaxaca, Oaxaca , is seeking a strategic and innovative Gerente de Marketing Turístico . This role is pivotal in developing and implementing effective marketing strategies to attract visitors and enhance the region's global appeal. The ideal candidate will have a strong understanding of the tourism industry, digital marketing, and brand management, coupled with a passion for promoting the unique heritage and attractions of Oaxaca. This is an exceptional opportunity to shape the future of tourism in a world-renowned cultural destination.

Key Responsibilities

• Develop and execute comprehensive marketing and promotional strategies for Oaxaca tourism.
• Manage digital marketing campaigns, including social media, SEO/SEM, email marketing, and content creation.
• Oversee brand management and ensure consistent messaging across all platforms.
• Conduct market research and analyze trends to identify new opportunities.
• Collaborate with local tourism stakeholders, government agencies, and private businesses.
• Manage advertising budgets and track campaign performance.
• Organize and participate in tourism fairs and promotional events, both domestic and international.
• Develop engaging marketing materials, including brochures, websites, and videos.
• Monitor online reputation and engage with online communities.
• Report on marketing activities and their effectiveness to senior management.

Requirements

• Minimum of 5 years of experience in marketing, with a significant focus on tourism or destination marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong expertise in digital marketing channels and analytics tools (e.g., Google Analytics, social media platforms).
• Excellent communication, writing, and presentation skills.
• Experience in brand management and public relations.
• Bachelor's degree in Marketing, Business Administration, Tourism, or a related field.
• Knowledge of the tourism industry and cultural heritage of Oaxaca is a significant advantage.
• Ability to work collaboratively in a dynamic environment.
• Proficiency in content management systems (CMS) and CRM software.
• Strategic thinking and analytical capabilities.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and opportunities for professional development. This hybrid role allows for a balance between office-based collaboration and remote work flexibility. You will have the unique opportunity to contribute to the growth and promotion of tourism in the enchanting region of Oaxaca, Oaxaca , working with a passionate team dedicated to showcasing its vibrant culture and stunning landscapes.